big data analysis
WINTER 2011
V O L . 5 2 N O. 2
Steve LaValle, Eric Lesser, Rebecca Shockley,
Michael S. Hopkins and Nina Kruschwitz
Big Data, Analytics and the Path From Insights to Value
REPRINT NUMBER 52205
THE NEW INTELLIGENT ENTERPRISE
Some of the best-performing retailers are using analytics not just for finance and operational activities, but to boost competitive advantage on everything from displays, to marketing, customer service and customer experience management.
Big Data, Analytics and the
Path From Insights toValue
How the smartest organizations are embedding analytics to transform information into insight and then action. Findings and recommendations from the first annual New Intelligent
Enterprise Global Executive study.
BY STEVE LAVALLE, ERIC LESSER, REBECCA SHOCKLEY, MICHAEL S. HOPKINS
AND NINA KRUSCHWITZ
IN EVERY INDUSTRY, in every part of the world, senior leaders wonder whether they are getting full value from the massive amounts of information they already have within their organizations. New technologies are collecting more data than ever before, yet many organizations are still looking for better ways to obtain value from their data and compete in the marketplace. Their questions about how best to achieve value persist.
Are competitors obtaining sharper, more timely insights? Are they able to regain market advantage, neglected while focusing on expenses during the past two years? Are they correctly interpreting new signals from the global economy — and adequately assessing the impact on their customers and partners? Knowing what happened and why it happened are no longer adequate. Organizations need to know what is happening now, what is likely to happen next and what actions should be taken to get the optimal results.
COURTESY OF BEST BUY
THE LEADING
QUESTION
How are organizations using analytics to gain insight and guide action? FINDINGS
Top-performing
organizations are twice as likely to
V O L . 5 2 N O. 2
Steve LaValle, Eric Lesser, Rebecca Shockley,
Michael S. Hopkins and Nina Kruschwitz
Big Data, Analytics and the Path From Insights to Value
REPRINT NUMBER 52205
THE NEW INTELLIGENT ENTERPRISE
Some of the best-performing retailers are using analytics not just for finance and operational activities, but to boost competitive advantage on everything from displays, to marketing, customer service and customer experience management.
Big Data, Analytics and the
Path From Insights toValue
How the smartest organizations are embedding analytics to transform information into insight and then action. Findings and recommendations from the first annual New Intelligent
Enterprise Global Executive study.
BY STEVE LAVALLE, ERIC LESSER, REBECCA SHOCKLEY, MICHAEL S. HOPKINS
AND NINA KRUSCHWITZ
IN EVERY INDUSTRY, in every part of the world, senior leaders wonder whether they are getting full value from the massive amounts of information they already have within their organizations. New technologies are collecting more data than ever before, yet many organizations are still looking for better ways to obtain value from their data and compete in the marketplace. Their questions about how best to achieve value persist.
Are competitors obtaining sharper, more timely insights? Are they able to regain market advantage, neglected while focusing on expenses during the past two years? Are they correctly interpreting new signals from the global economy — and adequately assessing the impact on their customers and partners? Knowing what happened and why it happened are no longer adequate. Organizations need to know what is happening now, what is likely to happen next and what actions should be taken to get the optimal results.
COURTESY OF BEST BUY
THE LEADING
QUESTION
How are organizations using analytics to gain insight and guide action? FINDINGS
Top-performing
organizations are twice as likely to