Bharti Airtel

Topics: Bharti Airtel, Sunil Mittal, Mobile phone Pages: 4 (1001 words) Published: March 17, 2013
Strategic Management
Strategic Report on BHARTI AIRTEL

PUNITH. G
MBA 3rd ‘B’ Sec
PESIT Bangalore South Campus

Airtel Profile
* Type Public
* Traded at BSE & NSE
* Industry Telecommunications
* Founded 7 July 1995
* Founder Sunil Bharti Mittal
* Headquarters New Delhi, India
* Key people Sunil Bharti Mittal, Chairman & MD * Revenue 71,505 crore (US$13.51 billion)(2012)

Airtel History
* Sunil Bharti Mittal founded the Bharti Group. In 1983, Mittal was in an agreement with Germany's Siemens to manufacture push-button telephone models for the Indian market. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Mittal won a bid to build a cellular phone network in Delhi. In 1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises.

* In 1995, Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1995, Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on BSE & NSE.

* In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. This expansion allowed it to offer voice...
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