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Best Buy: Company Overview

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Best Buy: Company Overview
Best Buy – Case Analysis #1 MGT 575 – 01 Christopher J. O’Connor July 17, 2013

Major Issues/Concerns/Problems Best Buy has a myriad of issues it is facing as it struggles for viability and, in the eyes of some, literal survival. The primary challenges for the company include financial concerns, overly aggressive expansion into the European market, and a questionable strategic decision to focus more on large “big box” retail stores in the face of an industry shifting dramatically toward an online presence. Beyond these hurdles, Best Buy has also chosen a somewhat radical shift toward a customer-centric operating model combined with an intentional change in demographic/target market and has had a questionable direction in corporate social responsibility with respect to
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Web. 12 July 2013. <http://betanews.com/2013/05/06/best-buy-is-doomed/>. Cheng, Andria, “Best Buys Grand Mission is Right Here in the U.S.” MarketWatch, 30 April 2013. Web. 11 July 2013. <http://blogs.marketwatch.com/behindthestorefront/2013/04/30/best-buys-grand-mission-is-right-here-in-the-u-s/> Zimmerman, Ann, “Can This Former Clerk Save Best Buy?” Wall Street Journal Online, 26 April 2013. Web. 12 July 2013 <http://online.wsj.com/article/SB10001424127887324743704578444733449436900.html> Winter, Carolyn, “How to Save Best Buy from Extinction.” Bloomberg Businessweek, 6 August 2012. Web. July 10 2013 <http://www.businessweek.com/articles/2012-08-06/how-to-save-best-buy-from-extinction> <https://en.wikipedia.org/wiki/Best_Buy> Pearce, John A., and Richard B. Robinson. Strategic management: Planning for domestic & global competition. New York: McGraw-Hill/Irwin,

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