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Ben And Jerry's Competitive Advantage

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Ben And Jerry's Competitive Advantage
Ben & Jerry is using the Oracle database and BI software from Business Objects to track the ingredients and life of each pint. The company takes customer’s complaints seriously since they know that is the only way find the company weakness and strengths to stay competitive in a saturated market. The software helps Ben & Jerry to match the customer complaint with a specific vendor’s ingredient. In that way, the company have a better understanding of the problem and the actions that should be taken. According to Baltzan (2013) competitive organizations accumulate business intelligence to gain sustainable competitive advantage, and they may regard such intelligence as a valuable tool. The software aids Ben & Jerry competitive advantage by knowing
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