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Ben & Jerry's Homemade, Inc. is a leading manufacturer of super premium ice cream, frozen yogurt and sorbet in unique and regular flavors. The Ice Cream Company embraces a philosophy of being real and "down to earth", being humorous and having fun, being non-traditional and alternative and, at times, being activists around progressive values. Co-founders, Ben Cohen and Jerry Greenfield, have been seen as role models for running a business that is both profitable and socially responsible and committed to using only natural ingredients in its products. With flavors like Cherry Garcia, Chubby Hubby, Chunky Monkey, Phish Food, and Rainforest Crunch its no wonder that they are known as the "Woodstock of ice cream".…
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The financial position of Ben and Jerry’s with see nothing but growth and greater financial gain potentials. This is simply by expanding their business to the ice cream truck business. Strategically their existing product lines will compete with the private-in house brands offered by supermarkets. The company will be able to offer their health conscious products to all people at their front doors without the customers…
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Ben (Ben Cohen) & Jerry's (Jerry Greenfield) is an American ice cream company, a division of the Anglo-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products. These are manufactured by Ben & Jerry's Homemade Holdings, It is best known as a premium ice cream brand, founded in 1978 in Burlington, Vermont.…
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Ben and Jerry 's ice cream and the amazing success the company has experience over the years could be loosely summed up as a story that began with two friends coming together with a vision to create a company that did not adhere to the traditional corporate rules of running a business. They both had certain ideals and a socially and economic responsible opinion on how a capitalist business should be run. There are a lot of similarities in the way this company is run and operated when compared to South West Airlines. They are of course offering two different things to there customers, South West providing a service where Ben and Jerry 's are providing a product but the way that they go about there daily business in the spirit of treating people a certain way, and setting out to complete a different kind of vision then say a more traditional company would is very similar.…
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Ben and Jerry were childhood friends from Brooklyn. They started Ben & Jerry’s, one of the country’s most successful ice cream companies. They produce premium ice cream in fun flavors with eco-friendly practices and social activism. Sadly, they sold the company…
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In 1978, Ben & Jerry’s Homemade Inc. was established in Vermont, Burlington. According to Material Handling Management (2008), Ben & Jerry’s operate with “more than 650 employees in three facilities, all in Vermont – South Burlington, Waterbury and St. Albans. Corporate offices are located at South Burlington site.” Ben & Jerry’s hold ‘Free Cone Day: free scoops of Ben & Jerry’s’ once a year to mark its annual anniversaries nationwide. Ben & Jerry’s Foundation is founded in 1985 to offer funding to community-oriented schemes. The board of directors of the company “commits 7.5% of the company’s annual pretax profits to philanthropy.” (http://www.benandjerrysfoundation.org/who-we-are.html) Ben & Jerry’s donation through Ben & Jerry’s Foundation to non-profit organizations is appreciated and awarded with the Corporate Giving Award from the Council on Economic Priorities in New York City in 1988. “The Foundation awards about $1.8 million annually to eligible organizations across the country and in Vermont.” (http://www.benandjerrysfoundation.org/what-we-do.html) In 2000, Unilever, giant food company, bought and hold the ownership of Ben & Jerry’s ice-cream manufacturer. Ben & Jerry’s support Fair Trade and have wide range of Fair Trade Certified ice-cream flavours. According to Dairy Industries International (2010), Unilever, current owner of Ben & Jerry’s ice-cream maker, “wants every ingredient used in all its ice creams sourced as Fairtrade certified by 2013.” Fair Trade certification ensures that suppliers receive a fair amount for their efforts that can support their further investments. According to Reynolds (2010), Ben & Jerry’s achieved sales worth of £50.9m in 2009.…
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1) Ben & Jerry’s has not been successful in fulfilling all three elements of its mission statement. Ben & Jerry’s has been successful in the element of “Product”; they have continued to make, distribute, and sell the finest quality super premium ice cream in a wide variety of flavors. Ben & Jerry’s has also been successful in the element of “Social”. Since 1985 Ben & Jerry’s has donated 7.5% of its pretax earnings to various social foundations and community-action groups. Ben & Jerry’s has not been successful in the element of “Economic”. Their Economic element of the mission statement was to operate by profitable growth and increasing value for the shareholders. They have not achieved those goals.…
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Tom & Jerry’s Bar & Grill, in Brewster, is a lively and welcoming pub that serves classic American bar food as well as some Irish specialties. The blackened salmon Caesar salad and a cup of the split pea soup make for excellent appetizers, though diners also rave about the crispy and plump chicken wings. Some of Tom & Jerry’s Bar & Grill’s house specialty entrées include the juicy flat iron steak served with a veggie medley and seasoned rice, the pickling spice-seasoned corned beef and cabbage and the ground lamb and beef shepherds pie topped with a mashed potato crust. More casual fare, such as the beer-battered fish and chips and the Irish bacon cheeseburger, are some of guests’ favorites dishes.…
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“We strive to make the best possible ice cream in the best possible way,” is the mission statement for widely known, Ben & Jerry’s ice cream. The founders, Ben Cohan and Jerry Greenfield, began with a five dollar class and now they are currently the fifth top selling brand and known around the world.…
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Ben & Jerry's strategic position is to offer an all natural approach in the preparation of their super premium ice cream. Through the use of pure, natural, and socially conscious products, Ben & Jerry's positions its products as high quality with unique flavors which ultimately differentiates it from the competition. They market their products through cause generated marketing , practicing social consciousness to present the values and goals of the company. Ben and Jerry's maintains a full-time research and development team dedicated to the development of original and unique cutting edge flavors. Ben & Jerry's strongly emphasizes taste as a differentiator of its product from its competitors through its use of pure, natural and socially conscious milk from Vermont dairy farmers and aggressively promotes its products' purity on its packaging. Their products are distributed through the media of supermarkets, grocery stores, convenience stores and restaurants that demonstrates corporate consciousness.…
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This case examines issues of asset control for Ben & Jerry's Homemade, Inc., in light of the outstanding takeover offers by Dreyer's Grand, Unilever, Meadowbrook Lane and Chartwell Investments, in January 2000. The case provides a unique opportunity to discuss fundamental firm objectives and the implications of a nontraditional corporate orientation such as generous philanthropy and charitable donations.…
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Ben and Jerry’s is known for having strong corporate social responsibility. The Ben & Jerry’s Foundation, a separate entity from the Company, was established in 1985 through a donation of stock in Ben & Jerry’s Homemade, Inc. Its mission is to make the world a better place by empowering Ben & Jerry’s employees to use available resources to support and encourage organizations that are working towards eliminating the underlying causes of environmental and social problems. (Ben and Jerry’s) However, Ben and Jerry’s has a business leadership challenge of prioritizing the social issues that the foundation supports.…
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They've been known globally for their infectious "Mmmmm mmmm good" slogan. In recent years, however, the New Jersey based, food and beverage company that brought us V8 Splash, Pepperidge Farm and Campbell's Soup, has become known for a bit more - their Corporate Social Responsibility (CSR). Campbell Soup Co. has consistently made the top ten list of Corporate Responsibility Magazine's 100 Best Corporate Citizens - placing second in 2011 and eight in 2012. The company was also the only food and beverage company in the US to make Corporate Knights' 2012 Global 100 Most Sustainable Corporation rank. Indeed, Campbell Soup Co. has seemingly embraced the CSR movement that's been transforming the global business environment. Not only has it willing integrated CSR into its business strategy, but it also hired a vice president of CSR in 2010. Even further, the company incorporated the culture into its mission: "Together we will build the world's most extraordinary food company by nourishing people's lives everywhere, every day." On its website, it glaringly displays its CSR initiatives, which it labels: "nourishing the community, nourishing the planet, nourishing consumers and nourishing employees"; even stating its total giving - approximately $51 million of its $805 earnings for 2012. Given these initiatives and the unquestionable influence that they have on its bottom-line, one must ask the question, is Campbell Soup Co. truly concerned about its impact on the wellbeing of its stakeholders, or is this all high level greenwashing? A closer look at the company's activities reveals an unequal mix between the two.…
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In 1978, with a $5 ice cream making correspondence course from Penn State University and $12,000, childhood schoolmates Ben Cohen and Jerry Greenfield started an ice cream business in a renovated gas station in Burlington, Vermont. Ben and Jerry’s quickly grew into a leading worldwide ice cream manufacturer, known for its innovative flavors and all-natural ingredients made from fresh Vermont milk and cream. Early flavors included Rainforest Crunch, Peace Pops, and Chocolate Cookie Dough. Ben & Jerry's also established a reputation of an anti-corporate style and charitable contributions of 7.5 percent of pretax profits.…
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Consumers are going to most likely use or purchase a product from a company that social ties in the communities or globally. Ben and Jerry’s Ice Cream, Inc. is an example of a company with social responsibility. Ben and Jerry’s company, social mission benefits many of their stakeholders like their employees, and community not just their shareholders. Ben and Jerry’s company belief in “linked prosperity” that as the company grows the owners are going to share the wealth with not only their share holder but the community and employees (“Who are We”, 2013). Ben and Jerry’s was the first company to publicly issue, an annual social performance report (“The Journal of Applied Business Research”2013).In the mid 80’s, the company started a public stock to support the growth of the company, Ben and Jerry’s created a Ben and Jerry’s Foundation which Ben donated 50,000 shares and board of director commits about 7.5% of the pretax profit from the company annual profit to the foundation(“Who are We”,2013). The main goal of the foundation was to give away the profit that Ben and Jerry’s ice cream company generated. Later on the Ben and Jerry’s had major change in the ownership structure and now is owned by Unilver. However, even with new ownership the foundation still gains support from Unilver to continue to foundation fund the grants. The Ben and Jerry’s foundation receive about 2 million dollars in 2009 from Unviler. Ben and…
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