Ben and Jerry

Only available on StudyMode
  • Download(s) : 82
  • Published : May 26, 2011
Open Document
Text Preview
Ben and Jerry’s ice-cream company is well known for its sales in the USA, Europe, and Asia. They are a very well established, successful, global operation. Since 2000, the company has continually improved their ice-cream brands. They sell its named ice-cream and frozen yogurt under brand names such as Chunky Monkey and Cherry Garcia. Chunky Monkey is banana ice-cream with fudge chunks and walnuts. In 2009, Chunky Monkey was named among the top ten best ice-cream flavors in London. Philanthropy is also a strength of Ben and Jerry’s ice-cream. The Company contributed $1,206,412 to the Ben & Jerry’s Foundation in 2002, as compared to $1,178,423 in 2001. Ben and Jerry’s divide the philanthropic pool of funds between the Foundation, Corporate Philanthropy, and employee Community Action Teams (CATs). The company sponsors many PartnerShops. Partnershops are Ben and Jerry’s scoop shop outlets which are independently owned and operated by nonprofit organizations. The organizations they partner with, work with youth that encounter barriers to employment. They use the scoop shops as a place to carryout hands-on job training. Ben and Jerry’s waive the franchise fee and provide additional financial support to their partners. They have more than 750 Scoop Shops worldwide. The company is involved in global warming campaigns. Ben and Jerry’s commitment is to reduce the company’s carbon dioxide emissions by 10 percent. On many levels, their employees are directly involved to help make this commitment happen. After twenty-five years of independent operation, Ben and Jerry’s were bought out by Unilever, the Anglo-Dutch multinational consumer products firm for $325 million. Under the deal, Unilever gave Ben and Jerry’s shareholders $43.60 per share. Through it all, Ben and Jerry’s were able to retain their social responsibility stand. They were able to keep the co-founders involved with product development. Ben and Jerry’s brands complemented Unilever’s...
tracking img