Beauty Pays

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Beauty is terrible power
«I'm not ugly. I could marry anyone I pleased! But that is the problem - you don't please anyone.» Beauty industry takes significant part in service market. Moreover, people spend noteworthy amount of money and time taking care about their appearance. Dyeing and cutting hairs, making chiropody, visiting manicure girls, using cosmetic accessories, dressing in fashionable clothes and spending time on shopping, searching for new suitable dress or suit all of those actions take a great amount of time and money. More precisely put, the average American man spends thirty minutes taking care about his appearance, cleaning teeth, washing head, dressing and so on and so forth. By the way, an average American woman spends for about forty, forty-four minutes on her appearance every day. (American Time Use Survey) But time is not only one resource, which people spend on their beauty. Money also rapidly goes to companies, which provides beauty services or sell articles of clothing. Average American family spent 616$ on services and products designed for personal care in 2008. Average male spent 427$ on cloth furthermore average female spent 718$ buying clothing. On babies there were 655$ spent, those expenses include footwear, clothing and other apparel products. (Consumer Expenditure Survey) And the last thing to mention about money, which was spent on beauty, aggregated “beauty expenses” took 5% of all consumers spending. Thereby, fact that people really care about their beauty is indisputable. However, not all people really do so. Actually, when person enters subway or other public place, he could observe people, who have not taken shower for ages. Also, there are some amounts of people, who do not spend so much time taking care about themselves. They have an opinion that beauty of person is not necessary factor for life success and there is no rational evidence to spend so great amounts of money and time buying clothing and perfume. However, that position is erroneous. Beauty has considerable positive influence on human’s life. But what is beauty? Every human has his personal answer on that question. Every nation has its own definitions for beauty. Moreover, beauty standards changes from time to time. By the way of example, at the end of seventieth century it was fashionable to have pallid skin. In our days that skin characteristic would be hardly beautiful. Thus, conception of beauty should strongly differ and there is not any recognized beauty conception. However, it is false. There was research of Hamermesh and Biddle in 1994. It has shown that in spite of people’s taste difference, standards of beauty are rather stable and generally accepted. Therefore, it is allowed to speak about beauty as about conventional term. As an addition to this that research has shown that 59% men and 51% of woman have average looks for their age. 31% female and 27% male were above average, 13% and 11%, were below, respectively. Only 3% received the highest grade and only 2% - the lowest. Accordingly, there are more good-looking people in the world. (Biddle and Hamermesh) As it was mentioned at the beginning, beauty has considerable positive influence on human’s life. Consequently, the first advantage of beautiful people is bigger salary in compression with less beautiful people. There was research in 1994. People who had the same level of education, age, union membership and other factors were put together and compared. The main point of this research was distinguishing people, who have higher incomes. And, there was detected correlation between beauty and earnings. Thereby, people who were brought into correlation with 4, which meant above average look, earned 4%-8% more than average looking person (3). Also, people who located in rating below average looking people were receiving income, which differed from earning of average looking person on 10%.(Jeff Biggle and Daniel Hamemrmesh) But it is not only one example,...