Shannon McDonell
Post Structuralism
Diane Zeeuw
December 6th, 2012
We live in the world of science fiction. With our ipods, iphones, tablets, laptops, etc. we have a vast amount of information on our finger tips. Through all of our online networks, blogs, websites, etc. we have a whole virtual world online. Baudrillard would term this as hyper reality where there is so much information exchanged that the foundation of our reality has changed. We are building off copies of copies and restructuring ideas that have already existed. Any kind of information about anything can be accessed via Internet. If people don’t stay caught up they will be left behind in our modern world. Computers need …show more content…
She uses advertisement aesthetic for her public art pieces using phrases or words about general issues to evoke a response from the viewer. Holzer has stopped using her own text in 2001. She says her work is not poetry, but it takes the shape of poetry with no connection to literature. It has to do with the medium and its location. Holzer likes to go to locations and get a feel of the place and then she can visualize what to put in or on the space. She doesn’t put herself in her work. Holzer utilizes sources outside of her self and doesn’t want the concern to be who the artist is, but to be attracted to the content itself. Her work is an example of communication through technology in an advertisement aesthetic with bright flashing lights and strong phrases to capture the viewers’ attention (Sollins, 2007, pp. 14-24). This is an example of Baudrillard’s idea of how we communicate through technology and how technology is what perhaps binds fragments of reality today (Baudrillard, 2005, p.4). Using this medium, Holzer is communicating social issues in a public place through a social context. She puts thought and intention of where her works will be shown and the audience who will be viewing the pieces. With care and purpose, her work has been displayed on billboards, televisions, monuments, buildings, posters, clothing, stickers, public benches, plaques, etc (“MOMA”, 2009). She has pushed boundaries of where art works can be shown and displayed, involving the community discourse into her works. She takes words and phrases from hot social topics, such as the Death Penalty and creates communication of these issues through her art