Baudrillad Chapter 8
The Consumer Society, Chapter 8 – Jean Baudrillard The Finest Consumer Object: The Body
Fetish (Baudrillard,129. Para 3) - Social conditioning to create attraction towards a person, place, or an object
Hedonistic (131, para 2)- a person whose life is devoted to the pursuit of pleasure and self-gratification.
Athleticism (132, para 3) - Characterized by or involving physical activity or exertion; active:
Somatisation (140, para 1) - dysfunctional symptoms tend to range from sensory or motor disability, hypersensitivity to pain.
Key Themes / Concepts: In Jean Baudrillard’s “The Consumer Society”, the body is the epitome of consumerism, referred to as “an object of salvation” (Baudrillard, 129. para 1). The body is summarized to be the consumer’s most valued possession, liberated from past Puritan influences and herein free. This is paradox of Baudrillard’s option brightly illustrates the extent that body is exploited, and how moral is suffocated through consumption. Extended hyperbole is apparent throughout the structure of this chapter for further empathies of the destructive force of materialistic society. Baudrillard despises advertising as a form that is used to sell the body by exploiting and moulding it to …show more content…
Objects are given a sexual fantasy perception that is distinctly apart from their actual reality. (146, para 3) Baudrillard disagrees that sexualized objects feed into your unconscious he rather presumes this is an impact of your social surroundings. This is a difficult argument to prove the validity of because psychology has also proved that these are desires that we naturally posses. These “fantasies in advertising” to Baudrillard are myths that are “atmospheric” (147, para 4), our desires occur because of our psychoanalytic
Fetish (Baudrillard,129. Para 3) - Social conditioning to create attraction towards a person, place, or an object
Hedonistic (131, para 2)- a person whose life is devoted to the pursuit of pleasure and self-gratification.
Athleticism (132, para 3) - Characterized by or involving physical activity or exertion; active:
Somatisation (140, para 1) - dysfunctional symptoms tend to range from sensory or motor disability, hypersensitivity to pain.
Key Themes / Concepts: In Jean Baudrillard’s “The Consumer Society”, the body is the epitome of consumerism, referred to as “an object of salvation” (Baudrillard, 129. para 1). The body is summarized to be the consumer’s most valued possession, liberated from past Puritan influences and herein free. This is paradox of Baudrillard’s option brightly illustrates the extent that body is exploited, and how moral is suffocated through consumption. Extended hyperbole is apparent throughout the structure of this chapter for further empathies of the destructive force of materialistic society. Baudrillard despises advertising as a form that is used to sell the body by exploiting and moulding it to …show more content…
Objects are given a sexual fantasy perception that is distinctly apart from their actual reality. (146, para 3) Baudrillard disagrees that sexualized objects feed into your unconscious he rather presumes this is an impact of your social surroundings. This is a difficult argument to prove the validity of because psychology has also proved that these are desires that we naturally posses. These “fantasies in advertising” to Baudrillard are myths that are “atmospheric” (147, para 4), our desires occur because of our psychoanalytic