Battered Women Fight Back
Battered Women Fight Back!
Situation Analysis:
✓ Battered Women Fight Back! is a Boston, MA 501 (c) (3) agency with a goal to increase awareness that domestic violence is a direct violation of a person’s fundamental human right, Stacy Kabat is the main force driving BWFB! ✓ There are compelling statistics demonstrating the extent and gravity of domestic violence in the US, ✓ Women and children are the principal victims of domestic violence, ✓ Domestic violence is a major contributing factor to homelessness in the US, ✓ Businesses suffer significant losses because of domestic violence, ✓ Very few cases of domestic violence are reported, ✓ Children exposed to domestic violence are more likely to become “abusing” parents, ✓ Domestic violence crosses boundaries of ethnicity, educational background, income level, social class, ✓ However, domestic violence is perceived to be a “private matter for a certain population”, ✓ Academy award for best documentary given to “Defending Our Lives” gave a huge push to the issue of domestic violence making it a “national matter”, BWFB! through Stacy contributed to the making of the documentary, ✓ The murder cases of Carol Stuart and Nicole Brown Simpson have also contributed to bringing the problem of domestic violence into close public attention, ✓ Stacy Kabat wants to leverage the heightened public attention to promote BWFB! cause and expand its programs, ✓ BWFB! operates on a budget of$150,000, two-thirds of the budget come from foundations contributions, ✓ Stacy needs to develop and implement a marketing strategy to achieve BWFB! goals.
SWOT ANALYSIS:
|Strengths: |WEAKNESSES: |
|Stacy has strong expertise in the area of human rights, both |Stacy has little if any business / marketing expertise, |
|inside and outside the United States,
Situation Analysis:
✓ Battered Women Fight Back! is a Boston, MA 501 (c) (3) agency with a goal to increase awareness that domestic violence is a direct violation of a person’s fundamental human right, Stacy Kabat is the main force driving BWFB! ✓ There are compelling statistics demonstrating the extent and gravity of domestic violence in the US, ✓ Women and children are the principal victims of domestic violence, ✓ Domestic violence is a major contributing factor to homelessness in the US, ✓ Businesses suffer significant losses because of domestic violence, ✓ Very few cases of domestic violence are reported, ✓ Children exposed to domestic violence are more likely to become “abusing” parents, ✓ Domestic violence crosses boundaries of ethnicity, educational background, income level, social class, ✓ However, domestic violence is perceived to be a “private matter for a certain population”, ✓ Academy award for best documentary given to “Defending Our Lives” gave a huge push to the issue of domestic violence making it a “national matter”, BWFB! through Stacy contributed to the making of the documentary, ✓ The murder cases of Carol Stuart and Nicole Brown Simpson have also contributed to bringing the problem of domestic violence into close public attention, ✓ Stacy Kabat wants to leverage the heightened public attention to promote BWFB! cause and expand its programs, ✓ BWFB! operates on a budget of$150,000, two-thirds of the budget come from foundations contributions, ✓ Stacy needs to develop and implement a marketing strategy to achieve BWFB! goals.
SWOT ANALYSIS:
|Strengths: |WEAKNESSES: |
|Stacy has strong expertise in the area of human rights, both |Stacy has little if any business / marketing expertise, |
|inside and outside the United States,