Baby Center Research Paper
Research Paper of A Baby Center
Cheryl Yao Li
Market Research Summary:
A Baby Center Hyannis
CJN769AE Introduction to Marketing Communication
September 29, 2013
A Baby Center Marketing Research
Background
A Baby Center, a program of the Cape Cod Council of Churches, founded in 2000. It provides essential basic necessities for infants and toddlers up to the age of three. Baby products and supplies distribute to low-income families on the Cape and Island every month. Around 400-500 babies are served with 15,000 diapers and 5,000 pieces of clothing every month, free of charge.
ABC is exclusively depend on community support. Volunteers works in ABC to help the little citizens and their families pick up supplies, and direct …show more content…
ABC is located in Hyannis, where is the capital town of Barnstable. In terms of the charts above, nearly one-third families in Barnstable is low income. The neighborhood of ABC has a lot target audience need the help. In particular,
ABC is the only non-profit baby center in Cape Cod. It demonstrates that ABC is important and necessary for the community. Also, Cap Cod economy is more seasonal than Massachusetts and
United state (Shown from the chart below), Which means, low income families with babies in
Barnstable might be lose or change jobs seasonably, facing income losing problems.
Psychographic
Religious Congregation (in the picture above)
From the map, Hyannis is dense of religious congregation. People nearby ABC, who are affected by the environment, are kind-hearted and loving to help others. The establishment of A
Baby Center took the advantage of the religious factors. Since ABC is the only nonprofit baby center in Cape Cod, I selected the nonprofit baby organization from outside. Below in the table is the ABC’s Competitors.
Competitors Analysis
Competitors
Well Baby Center
Baby’s Bounty
We Care Community
Baby Center …show more content…
A Baby Center could learn from all of them. Baby’s Bounty is the most similar to ABC in regard to the company type. It is helping the
5
Marketing Research Paper of A Baby Center
Cheryl Yao Li
low-income families and babies with trouble by providing the necessities to them. Baby’s
Bounty is a nonprofit organization with the main objective -- donate. It has two affiliates. This organization is good at use media tools to market its company.
Actually, Baby’s bounty is very successful in operation. In its website, it listed all the sponsors’ logos, which are clear to the customers who browsing the website page. This logo image idea also attracts more sponsors. While in ABC’s website, there is a contributor list with names(Actually, ABC depends mostly on individuals’ donation). If ABC intends to catch sponsors’ eyes, such as the current sponsor-- Cardi’s Furniture, the clarified logo images of sponsors can be linked down of the ABC homepage.
Well Baby Center serves kids over 5 years old, while ABC does not. The missions of the two organizations are different. Some services are not free, or suggests donation.
Competitive Climate
Cheryl Yao Li
Market Research Summary:
A Baby Center Hyannis
CJN769AE Introduction to Marketing Communication
September 29, 2013
A Baby Center Marketing Research
Background
A Baby Center, a program of the Cape Cod Council of Churches, founded in 2000. It provides essential basic necessities for infants and toddlers up to the age of three. Baby products and supplies distribute to low-income families on the Cape and Island every month. Around 400-500 babies are served with 15,000 diapers and 5,000 pieces of clothing every month, free of charge.
ABC is exclusively depend on community support. Volunteers works in ABC to help the little citizens and their families pick up supplies, and direct …show more content…
ABC is located in Hyannis, where is the capital town of Barnstable. In terms of the charts above, nearly one-third families in Barnstable is low income. The neighborhood of ABC has a lot target audience need the help. In particular,
ABC is the only non-profit baby center in Cape Cod. It demonstrates that ABC is important and necessary for the community. Also, Cap Cod economy is more seasonal than Massachusetts and
United state (Shown from the chart below), Which means, low income families with babies in
Barnstable might be lose or change jobs seasonably, facing income losing problems.
Psychographic
Religious Congregation (in the picture above)
From the map, Hyannis is dense of religious congregation. People nearby ABC, who are affected by the environment, are kind-hearted and loving to help others. The establishment of A
Baby Center took the advantage of the religious factors. Since ABC is the only nonprofit baby center in Cape Cod, I selected the nonprofit baby organization from outside. Below in the table is the ABC’s Competitors.
Competitors Analysis
Competitors
Well Baby Center
Baby’s Bounty
We Care Community
Baby Center …show more content…
A Baby Center could learn from all of them. Baby’s Bounty is the most similar to ABC in regard to the company type. It is helping the
5
Marketing Research Paper of A Baby Center
Cheryl Yao Li
low-income families and babies with trouble by providing the necessities to them. Baby’s
Bounty is a nonprofit organization with the main objective -- donate. It has two affiliates. This organization is good at use media tools to market its company.
Actually, Baby’s bounty is very successful in operation. In its website, it listed all the sponsors’ logos, which are clear to the customers who browsing the website page. This logo image idea also attracts more sponsors. While in ABC’s website, there is a contributor list with names(Actually, ABC depends mostly on individuals’ donation). If ABC intends to catch sponsors’ eyes, such as the current sponsor-- Cardi’s Furniture, the clarified logo images of sponsors can be linked down of the ABC homepage.
Well Baby Center serves kids over 5 years old, while ABC does not. The missions of the two organizations are different. Some services are not free, or suggests donation.
Competitive Climate