Ba Finance
7BSM1006 Managing Financial Value Drivers
Coursework Semester A 2012
Assessment weighting 60%
Bellingham plc
Arthur Scroggs was a farmer. His family has owned and farmed 500 acres of prime land in the Vale of Aylesbury for four generations. In the mid 1980 's small farms were finding the financial climate difficult with falling farm incomes and much talk of putting farm land to "alternative use". By 1985 Arthur had already sold his dairy herd to focus on cereal production when a fortuitous meeting with Lucy Bellingham at a business conference led him to reconsider the future of the family farm. Bellingham is a designer of bespoke fitted kitchens who had a business plan but little capital. The plan was to manufacture top quality fitted kitchen furniture and establish design studios/showrooms in high income areas. Having recently sold his dairy herd, Arthur had enough capital to fund the new business and also a number of large barns and outbuildings suitable for manufacturing the kitchen units subject to refitting and planning consent being obtained. Lucy 's business plan was so convincing that Arthur decided to get out of farming altogether (by leasing his arable land to a local co-operative) and focus on developing the new business. From this small beginning grew the now publicly quoted company of Bellingham plc.
Initially, showrooms were established in Beaconsfield and then Kensington. Demand for their kitchens was brisk and “Bellingham Bespoke Kitchens” expanded rapidly but remained a partnership. The firms clients are mainly celebrities from the entertainment world and the cost of a Bellingham Bespoke Kitchen is now £40,000 - £150,000 or more. The firm was restructured as a limited company in 1990 and subsequently experienced rapid growth until 1999.
In that year the then directors decided that the business had reached the limit of development in it 's present form. Future development required large-scale expansion of production facilities in
Coursework Semester A 2012
Assessment weighting 60%
Bellingham plc
Arthur Scroggs was a farmer. His family has owned and farmed 500 acres of prime land in the Vale of Aylesbury for four generations. In the mid 1980 's small farms were finding the financial climate difficult with falling farm incomes and much talk of putting farm land to "alternative use". By 1985 Arthur had already sold his dairy herd to focus on cereal production when a fortuitous meeting with Lucy Bellingham at a business conference led him to reconsider the future of the family farm. Bellingham is a designer of bespoke fitted kitchens who had a business plan but little capital. The plan was to manufacture top quality fitted kitchen furniture and establish design studios/showrooms in high income areas. Having recently sold his dairy herd, Arthur had enough capital to fund the new business and also a number of large barns and outbuildings suitable for manufacturing the kitchen units subject to refitting and planning consent being obtained. Lucy 's business plan was so convincing that Arthur decided to get out of farming altogether (by leasing his arable land to a local co-operative) and focus on developing the new business. From this small beginning grew the now publicly quoted company of Bellingham plc.
Initially, showrooms were established in Beaconsfield and then Kensington. Demand for their kitchens was brisk and “Bellingham Bespoke Kitchens” expanded rapidly but remained a partnership. The firms clients are mainly celebrities from the entertainment world and the cost of a Bellingham Bespoke Kitchen is now £40,000 - £150,000 or more. The firm was restructured as a limited company in 1990 and subsequently experienced rapid growth until 1999.
In that year the then directors decided that the business had reached the limit of development in it 's present form. Future development required large-scale expansion of production facilities in