Attitudes & Theories of Attitudes

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Attitudes & Theories of Attitudes

By | November 2008
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ATTITUDES & THEORIES OF ATTITUDES

Attitudes are evaluative statements or judgments, either favorable or unfavorable concerning objective, people or events.

They reflect how one feels about something e.g. if is said, “I like my job”, I am expressing my attitude about work.

Attitudes are not the same as values, but the two are interrelated. There are three components of an attitude: Cogn ition, affect, and Behavior.

Cognitive Component of an attitude
The opinion or belief segment of an attitude.

Affective Component of an attitude
The emotional or feeling segment of an attitude.

Behavioral Component of an attitude
An attention to behave in a certain way toward someone or something.

In organization, attitudes are important because they affect the behavior. If workers believe that supervisors, auditors, bosses, and time-and-motion engineers are all in conspiracy to make employee work harder for the same or less money, then it makes sense to try to understand how these attitudes were formed, their relationship to actual job behavior and how they might be changed.

Types of ATTITUDES
A person can have thousands of attitudes, but OB focuses on a very limited number of work-related attitudes. These work related attitudes tap positive or negative evaluations hat employees hold about aspects of their work environment. Most of the research in ob has been concerned with three attitudes; Job Satisfaction, Job Involvement and Organizational Commitment.

Job Satisfaction
An individual’s general attitude toward his or her job. A person with at high level of job satisfaction hold positive attitudes about the job, while a person who is dissatisfied with his or her job holds negative attitudes about the job.

Job Involvement
The job involvement measures the degree to which a person identifies psychologically with his or her job and considers his or her perceived performance level important to self-worth.

Employees with a high level of...
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