At&T Project Management Center of Excellence Communications Leader Promotes Project Management Leadership

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OUR LADY OF FATIMA UNIVERSITY
ANTIPOLO CAMPUS

A BUSINESS
CASE STUDY

AT&T PROJECT
MANAGEMENT CENTER OF EXCELLENCE
Communications Leader Promotes Project Management Leadership

Submitted to:
Dr, Marmelo V. Abante
- CCS Dept. Head / Project Management Professor -

Submitted by:
Brioso, John Oliver P.
- Student -

AT&T PROJECT
MANAGEMENT CENTER OF EXCELLENCE
Communications Leader Promotes Project Management Leadership

INTRODUCTION
As a world leader in communication technology, AT&T connects people from all around the globe. Just as consumers and businesses rely on AT&T services to stay connected, AT&T relies on internal resources, in particular project and program managers, to remain a best in-class service provider.

BACKGROUND
AT&T Inc. (NYSE: T - News) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services? In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. In an effort to institute common standards, foster a project management culture and improve individual and organizational competencies, AT&T established a Project Management Center of Excellence (PMCOE). The PMCOE targeted over 10,000 project managers, program managers and their supervisors, as well as holders of the Project Management Professional (PMP®) credential within the company, with the mission to be recognized internally as the resource for project management consulting, mentoring, training, processes, tools and techniques.

Additional goals of the PMCOE included:
Drive AT&T’s culture to advocate, support and sustain professional project management •Assess and improve AT&T’s professional project management competency at all levels: individual, team and organizational •Ensure the right processes, services and tools are in place and linked to support professional project management success •Ensure pertinent information is communicated to the PM Community in the most effective manner possible •Secure visible leadership champions to support PMCOE initiatives •Facilitate creation of a project management community to promote exchange of information to improve project management practices •Encourage, facilitate and support continuing education and development of the PMCOE team. The project was led by 11 PMPs with an expense budget that covered the cost of the team’s professional development and the costs associated with the annual AT&T Project Management Symposium, a significant PMCOE initiative.

GOALS AND OBJECTIVES
BUSINESS GOALS AND OBJECTIVES
The business goals and objectives for this project will focus on implementing mobile technology that: •Improves officer, firefighter and citizen safety.
Facilitates coordination and information sharing both internal and external to the participating organizations. •Enhances the ability and effectiveness of staff to perform their jobs. •Facilitates coordinated crime prevention and reduction.

Provides high levels of data security.
Provides an open, flexible, reliable technology base for the future. •Facilitates the electronic capture of data at its source. •Is easy to use.
Eliminate redundant data entry throughout the organization.
PROJECT GOALS AND OBJECTIVES
Sample project goals and...
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