Assignment on Citycell

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| | |Pacific Bangladesh Telecom Limited | | | |Type |Limited | |Founded |1989 | |Headquarters |8th Floor Pacific Center, 14, Mohakhali C/A, Dhaka, | | |Bangladesh | |Area served |61 districts and 470 thanas | |Key people |Chye Hoon Pin (CEO) | |Industry |Telecommunication | |Products |Telephony, CDMA | |Parent |Singtel 45%, Pacific Motors Limited 31.43%, Far East | | |Telecom Limited 23.57% | |Website | |

About Citycell:
Citycell (Pacific Bangladesh Telecom Limited) is the first mobile communications company of Bangladesh. It is the only CDMA network operator in the country. As of 31st March, 2007, Citycell's total mobile subscriber base is 1.2 million, up 137 per cent or 680,000 from a year ago, giving it the best growth rate of the company till date. Citycell is currently owned by Singtel, Pacific Group and Far East Telecom. By the end of 2007 CityCell had refurbished its old brand identity and introduced a new logo and corporate identity; the new logo is very reminiscent of the old logo. However the slogan has remained unchanged "because we care".As of March, 2008 Citycell has 1.56 million subscribers [1].


In 1989 Bangladesh Telecom Limited (BTL) was awarded a license to...
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