Assignment Leadership Challanges for Apple in 2012

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Assessment of Current Strategic and Leadership Challenges for Apple Inc.

Apple’s Past Performance
Apple Computer was founded in 1976 by Steve Jobs and Steve Wozniak, a pair of 20-something college dropouts, starting off by offering Macintosh personal computers. The new formed company managed to revolutionize the “domestic life and subsequently information storage and consumption” of generations to come. Despite its impressive rapid growth and high profits in late 1980’s, the company had to later transform itself, in early 2000’s into Apple Inc., offering a wide range of innovative high-tech non-PC products. Over the last 10 years Apple transformed itself from a ‘Good’ to a ‘Great’ company. As soon as Steve Jobs became the company’s interim CEO in September 1997, after being forced out in 1985 , he started building his leadership strategy by focusing to get “the wrong people off the bus” and narrowing the company’s product line in an extreme secrecy practice environment. Steve Jobs stood out as a visionary and innovative leader, designing its products from scratch. His leadership strategy was to deliver breakthrough, highly integrated user experience. Jobs carefully added top-notch resources and managed company’s milestones so that Apple Inc. could continuously have a competitive advantage and increased customer value. Apple’s Inc. Current Performance

Throughout history, Apple delivered to its customers complete computer solutions, including hardware, software, and peripherals that allowed consumers to simply “plug and play”. Apple’s target market could be split into: home users, small and medium sized business, corporate companies, education segment and young-creative individuals that prefer high-tech, eye-catching products. Starting with 2010 Apple Inc. viewed itself as a ‘mobile device company’ , offering a wide range of products: from Macintosh desktops and portables to Ipod, Iphone and Ipad series, along with music, peripherals and software...
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