Assignment
Myanmar Noble College
Subject- Marketing
Teacher- Daw Ohmar Kan Myint
Student- Tiffany
Roll No- 1HND- B0010- 03
Assignment 1: Marketing Concept and Marketing Process
Task 1.1: Explain the elements of marketing process that you have learnt or understand (P1)
Firstly, I would like to explain the definition of Marketing provided by American Marketing Association.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.
The main purpose is the mutual satisfaction of both supplier and customer.
Every company wants profit through their business. That 's why they make business and they also fulfill the customer 's needs and wants by doing business.
Marketing Concept
The marketing concept is based upon the customer. Because, the company will not survive, if there is no customer. So, a company needs to know what products, quality, designs and services that customers want. The customer 's needs and wants are always changing.
Another meaning of marketing concept 'The marketing concept is the attitude that business decisions should be based on what the consumers wants. ' Also need to work out how to satisfy the consumer while still making a profit.
Here are some examples of the company which focus on customers wants and some company which doesn 't think about customers wants. "Ford" Car Company only produces black cars long time ago. They only think customers will buy black cars no matter how. At first people are like to buy black cars because they don 't have much choice. As the technologies are moving forward, they 're so many cars company like BMW, Mercedes, Toyota which produce various car designs and various colors. So, customers are not willing to buy from Ford anymore. Their likes are changing and they can choose from others too. So, for the "Ford", its customers are not willing to buy
Subject- Marketing
Teacher- Daw Ohmar Kan Myint
Student- Tiffany
Roll No- 1HND- B0010- 03
Assignment 1: Marketing Concept and Marketing Process
Task 1.1: Explain the elements of marketing process that you have learnt or understand (P1)
Firstly, I would like to explain the definition of Marketing provided by American Marketing Association.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.
The main purpose is the mutual satisfaction of both supplier and customer.
Every company wants profit through their business. That 's why they make business and they also fulfill the customer 's needs and wants by doing business.
Marketing Concept
The marketing concept is based upon the customer. Because, the company will not survive, if there is no customer. So, a company needs to know what products, quality, designs and services that customers want. The customer 's needs and wants are always changing.
Another meaning of marketing concept 'The marketing concept is the attitude that business decisions should be based on what the consumers wants. ' Also need to work out how to satisfy the consumer while still making a profit.
Here are some examples of the company which focus on customers wants and some company which doesn 't think about customers wants. "Ford" Car Company only produces black cars long time ago. They only think customers will buy black cars no matter how. At first people are like to buy black cars because they don 't have much choice. As the technologies are moving forward, they 're so many cars company like BMW, Mercedes, Toyota which produce various car designs and various colors. So, customers are not willing to buy from Ford anymore. Their likes are changing and they can choose from others too. So, for the "Ford", its customers are not willing to buy
References: from * Gurus on marketing by Sultan Kermally * http://en.wikipedia.org * http://google.com * own examples * The definitive guide to marketing planning * Text book * Thank You!!