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Asda Marketing Techniques

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Asda Marketing Techniques
In this report I will be analysing and comparing the marketing techniques used by ASDA and Cancer Research UK taking into account the similarities and differences between them and how they contribute to the company’s success.

Igor Ansoff developed a description of the strategies available for growing in a business in 1957. He have identified for categories for the growth of the business these are Market Penetration, Market Development, Product development and Diversification. Ansoff used these four categories in a matrix to show how the opportunities differ in term of new and existing products and markets.

Marketing Techniques used by ASDA

Market Penetration
What is Market Penetration?
Market Penetration is when increasing market
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