Arts_Administration_Web_Survey_Report
UNO Graduate Program in Arts
Administration Web Survey Report
August 17, 2012
Table of Contents
Section A
Background
3
Section B
Definition of Performing Arts
8
Section C
Awareness and Usage
10
Section D
Triggers and Barriers to Attendance
16
Section E
Ticket Purchase
23
Section F
Communications
29
Section G
Comments
35
Section H
Demographics
38
Section I
Conclusions and Recommendation
58
Section J
Acknowledgements
65
2
Section A
Background
3
Background
On behalf of the UNO Graduate Program in Arts Administration and their cultural arts events partners, Qualitative and Quantitative
Research was conducted by Q2 Insights, Inc. which is based in New
Orleans and has offices in San Diego. This project was conducted in collaboration with UNO Arts Administration faculty and students.
With initial focus in the area of the live performing arts, it is anticipated that the research will be conducted annually with visual arts added in the future, and will provide essential trend data not currently available.
The research will be undertaken with the support of Greater New
Orleans’ professional performing arts institutions, and resulting data will be shared with all.
This report documents the findings of the Quantitative Research (Web
Survey). The findings of the Qualitative Research (a Focus Group) were reported separately.
4
Graduate Program in Arts Administration
Located in the dynamic city of New Orleans, the Arts and Culture center of the South, the Graduate Program in Arts Administration at the
University of New Orleans prepares students as cultural entrepreneurs and for administrative careers within both visual and performing arts organizations. The Program combines classroom study led by a dedicated faculty with opportunities for experiential study in the New
Orleans community, then culminates in an internship providing for a
smooth
Administration Web Survey Report
August 17, 2012
Table of Contents
Section A
Background
3
Section B
Definition of Performing Arts
8
Section C
Awareness and Usage
10
Section D
Triggers and Barriers to Attendance
16
Section E
Ticket Purchase
23
Section F
Communications
29
Section G
Comments
35
Section H
Demographics
38
Section I
Conclusions and Recommendation
58
Section J
Acknowledgements
65
2
Section A
Background
3
Background
On behalf of the UNO Graduate Program in Arts Administration and their cultural arts events partners, Qualitative and Quantitative
Research was conducted by Q2 Insights, Inc. which is based in New
Orleans and has offices in San Diego. This project was conducted in collaboration with UNO Arts Administration faculty and students.
With initial focus in the area of the live performing arts, it is anticipated that the research will be conducted annually with visual arts added in the future, and will provide essential trend data not currently available.
The research will be undertaken with the support of Greater New
Orleans’ professional performing arts institutions, and resulting data will be shared with all.
This report documents the findings of the Quantitative Research (Web
Survey). The findings of the Qualitative Research (a Focus Group) were reported separately.
4
Graduate Program in Arts Administration
Located in the dynamic city of New Orleans, the Arts and Culture center of the South, the Graduate Program in Arts Administration at the
University of New Orleans prepares students as cultural entrepreneurs and for administrative careers within both visual and performing arts organizations. The Program combines classroom study led by a dedicated faculty with opportunities for experiential study in the New
Orleans community, then culminates in an internship providing for a
smooth