Argumentative Essay On Gender, Sex And Advertising
01/02/2016 Michael Dooge Gr.11
Discursive Essay
Gender, sex and advertising
The most common quote when referring to advertising is simply, “Sex sells”, in this essay I will be discussing gender, sex and their relationship with advertising in a respectful and non-bias way. Ultimately I will be answering questions such as what purpose sex and gender serve, what they reflect about society, and what they promote.
When asking what purpose sex and gender serve, the answer in most cases is very simple, to attract the attention of consumers and in the long run sell products which is exactly the aim of most advertisements, making it harmless. When looking at the attracting the attention aspect it is understandable that sex plays a large …show more content…
However on the other side of the gender spectrum as expected the same study showed that “…women are actually offended by the sexual and erotic imagery” that shows that when looking at sex as an advertising technique that gender plays a huge role in terms of the target market. On the other hand this technique can also be seen as …show more content…
However sex could also promote a positive aspect, adverts that despite the significant presence of gender stereotypes advertise the modern woman, one that is shown as strong completely independent and show the reverse of men that are shown doing tasks such as washing and cleaning that in prior generations are completely unheard of a good example of this is Dove that campaign using sex, and through showing the natural beauty of women at every age and with different kinds of figures the “…female viewers watch these adverts containing women they can identify with, thus the campaigns prove to be very successful.”- Pawlica, Beata, Edyta Widawska, 2001. This contradiction consequently reflects a society that is willing to change and in some cases has successfully but is still very caught up with a view of women that through years and years of advertising is very negative and
Discursive Essay
Gender, sex and advertising
The most common quote when referring to advertising is simply, “Sex sells”, in this essay I will be discussing gender, sex and their relationship with advertising in a respectful and non-bias way. Ultimately I will be answering questions such as what purpose sex and gender serve, what they reflect about society, and what they promote.
When asking what purpose sex and gender serve, the answer in most cases is very simple, to attract the attention of consumers and in the long run sell products which is exactly the aim of most advertisements, making it harmless. When looking at the attracting the attention aspect it is understandable that sex plays a large …show more content…
However on the other side of the gender spectrum as expected the same study showed that “…women are actually offended by the sexual and erotic imagery” that shows that when looking at sex as an advertising technique that gender plays a huge role in terms of the target market. On the other hand this technique can also be seen as …show more content…
However sex could also promote a positive aspect, adverts that despite the significant presence of gender stereotypes advertise the modern woman, one that is shown as strong completely independent and show the reverse of men that are shown doing tasks such as washing and cleaning that in prior generations are completely unheard of a good example of this is Dove that campaign using sex, and through showing the natural beauty of women at every age and with different kinds of figures the “…female viewers watch these adverts containing women they can identify with, thus the campaigns prove to be very successful.”- Pawlica, Beata, Edyta Widawska, 2001. This contradiction consequently reflects a society that is willing to change and in some cases has successfully but is still very caught up with a view of women that through years and years of advertising is very negative and