apple
Coursework
The coursework consists of three elements – a group assignment, in-class and tutorial participation, and an individual assignment. The requirements for each are specified on the Module Outline.
Module assessment has the following four components:
1. Group assignment 20%
2. In-class and tutorial participation 10%
3. Individual assignment 10%
4. Final examination 60%
Your team’s paper may cover a maximum of 12 pages, using sensible margins, double-line spacing, and no smaller than 12pt Garamond font. The names of the group members should appear clearly on the front page of your paper. You should both upload your final paper to the anti-plagiarism system (Turnitin) no later than 11 a.m. on Friday 6 December and hand a hard copy to me in Lecture 9 on Friday 6 December.
Introduction:
The Apple brand name has become synonymous with innovation. Apple is no longer just a computer company. By 2012 Apple was worth more than Microsoft and Google combined. The question arises of the sustainability of Apple’s position in its various product markets – PCs, digital music, smartphones, and tablets.
What, historically, have been the sources of Apple’s competitive advantage? Have these been relatively stable or changeable over time?
Apple’s competitive position has changed fundamentally since 1981 when IBM entered the PC market. IBM PC used Microsoft DOS operating system, CPU microprocessor from the Intel. This was a relatively open system that others could easily clone. Apple on the other hand used vertical and horizontal integration, relied on its own design and refused to license its hardware to third party. IBM’s PC not only gained more market share it also became new industry standard.
Analyze the structure and profitability of the personal computer industry. Are the dynamics favorable or problematic for Apple?
Apple competes in three industries today:
The coursework consists of three elements – a group assignment, in-class and tutorial participation, and an individual assignment. The requirements for each are specified on the Module Outline.
Module assessment has the following four components:
1. Group assignment 20%
2. In-class and tutorial participation 10%
3. Individual assignment 10%
4. Final examination 60%
Your team’s paper may cover a maximum of 12 pages, using sensible margins, double-line spacing, and no smaller than 12pt Garamond font. The names of the group members should appear clearly on the front page of your paper. You should both upload your final paper to the anti-plagiarism system (Turnitin) no later than 11 a.m. on Friday 6 December and hand a hard copy to me in Lecture 9 on Friday 6 December.
Introduction:
The Apple brand name has become synonymous with innovation. Apple is no longer just a computer company. By 2012 Apple was worth more than Microsoft and Google combined. The question arises of the sustainability of Apple’s position in its various product markets – PCs, digital music, smartphones, and tablets.
What, historically, have been the sources of Apple’s competitive advantage? Have these been relatively stable or changeable over time?
Apple’s competitive position has changed fundamentally since 1981 when IBM entered the PC market. IBM PC used Microsoft DOS operating system, CPU microprocessor from the Intel. This was a relatively open system that others could easily clone. Apple on the other hand used vertical and horizontal integration, relied on its own design and refused to license its hardware to third party. IBM’s PC not only gained more market share it also became new industry standard.
Analyze the structure and profitability of the personal computer industry. Are the dynamics favorable or problematic for Apple?
Apple competes in three industries today: