Ancient Greece
mARKETING PLAN FOr sINGAPORE fLYER
cONTENTS
Page 1: Introduction to Singapore Flyer
Page 2: Problem Statement
Page 3: Environmental Analysis
Page 4: Situation Analysis
Page 5: Segmentation & Targeting
Page 6: Recommendation – Marketing Strategy
Page 7: Implementation – Marketing Mix “Words can’t describe. Fantastic! Not for the faint hearted but a great photographic moment. The way it is lit up at night is in itself a wonderful sight to see.” – Anita Polmear, TripAdvisor
Singapore flyer is no doubt on of the most memorable tourist attractions in Singapore, however, it has been facing economic difficulties in the recent years, how is that possible? And what can be done to help solve this downfall?
1.1 Problem statement
Before focusing on the problem statement, it is important to firstly understand the situation of Singapore flyer.
Background:
The Singapore Flyer ….
Scenario:
The Singapore Flyer, one of the world’s largest observation wheel that dominates Singapore’s City skyline went into receivership (a type of coporate bankruptcy) in May 2013.
It is not clear why the Singapore Flyer went bankrupt, but many assumptions were made.
Therefore, after looking through the scenario of Singapore flyer. The problem statement is that “Singapore Flyer has been facing bankruptcy due to the decrease in visitor population and revenue over time since the early days of 2013. What can be done to turnover this downfall?”
1.2 Envronmental Analysis
What are the forces surrounding the Singapore Flyer that is beyond our control?
Let’s analyze using PEST:
1.3 Situation analysis
1.4 Segmentation & Targeting
Now, we have to identify new potential customers. Identify customers with similar needs and position your new idea/product to meet that need. Also to create a value proposition to attract these customers.
cONTENTS
Page 1: Introduction to Singapore Flyer
Page 2: Problem Statement
Page 3: Environmental Analysis
Page 4: Situation Analysis
Page 5: Segmentation & Targeting
Page 6: Recommendation – Marketing Strategy
Page 7: Implementation – Marketing Mix “Words can’t describe. Fantastic! Not for the faint hearted but a great photographic moment. The way it is lit up at night is in itself a wonderful sight to see.” – Anita Polmear, TripAdvisor
Singapore flyer is no doubt on of the most memorable tourist attractions in Singapore, however, it has been facing economic difficulties in the recent years, how is that possible? And what can be done to help solve this downfall?
1.1 Problem statement
Before focusing on the problem statement, it is important to firstly understand the situation of Singapore flyer.
Background:
The Singapore Flyer ….
Scenario:
The Singapore Flyer, one of the world’s largest observation wheel that dominates Singapore’s City skyline went into receivership (a type of coporate bankruptcy) in May 2013.
It is not clear why the Singapore Flyer went bankrupt, but many assumptions were made.
Therefore, after looking through the scenario of Singapore flyer. The problem statement is that “Singapore Flyer has been facing bankruptcy due to the decrease in visitor population and revenue over time since the early days of 2013. What can be done to turnover this downfall?”
1.2 Envronmental Analysis
What are the forces surrounding the Singapore Flyer that is beyond our control?
Let’s analyze using PEST:
1.3 Situation analysis
1.4 Segmentation & Targeting
Now, we have to identify new potential customers. Identify customers with similar needs and position your new idea/product to meet that need. Also to create a value proposition to attract these customers.