Analysis of General Environment

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|Hsbc Bank (China) | |The Analysis of the General Environment of the HSBC in China (Mainland) | |Media Management | | | |Wu Ge 12405434 | |2013/1/22 |

The Analysis of the General Environment of the HSBC in China (Mainland)

HSBC Bank (China) is one of the first foreign banks to incorporate locally in mainland. As a foreign-owned bank, HSBC has the largest services network among foreign banks, targeting the middle-class individuals and business-oriented individuals in China. With the globalization, China is seen as the biggest market in the world. The general environment will bring great effect to the future development of the HSBC (China). The specific analysis is as follow.

1. Demographic Environment
China has the largest population in the globe that the number has already reached 1.4 billion. Most of the people are living in the east and middle areas. In other words, the middle and above-middle-class people assemble in these two areas with the demand of bank service. (National Bureau of Statistic of China, 2011) As the societal pressure growing heavier, less people are willing to give birth to baby so that the problem of population aging arises. According to the reform and opening policies, the east and south areas are better developed than the central and the west. People in the coastal region have higher average income than others. As a...
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