Nabob Coffee Company, formally under Kraft products since 1994, prides itself on developing sustainable, earth-friendly methods to harvest, transport and package their coffee. Their mission is to “…make positive change in the way coffee is brought to you [the consumer]”(Nabob Coffee Company). Nabob capitalized on the increased trend of going green and launched a new campaign in 2010 with the slogan “Better Beans. Better Coffee. Better Planet”(Nabob Coffee Company). The company’s website is an interactive journey through the multiple stages their product goes through and the measures they take to ensure that their producers are treated fairly, their supply chain is efficient and as green as possible, as well as making their packaging out of recyclable materials. In Canada coffee is the number one beverage choice, with over 63% of Canadians drinking coffee daily, averaging 2.6 cups (Coffee Association of Canada). In Anup Shah’s article, called “Consumption and Consumerism”, she argues that, “the real issue is not consumption itself but its patterns and effects”(Shah). I will be using a framework consisting of 5 main areas (environment, economy, social, health and legal) to examine the patterns and effects of Nabob’s choices. Throughout the essay I will be using the multi-part framework to analyze and create a case study on Nabob’s business processes.…