HeartCare Midwest's affiliations with major medical centers in the area like Saint Francis, Methodist, Proctor and Pekin make the new cardiology practice strategically positioned for growth in the medical industry. HeartCare employs some of the most highly educated and experienced cardiac nurses in the area, allowing the practice to be licensed and certified for specialized techniques usually only available from medical facilities in large metropolitan areas. This analysis will include an extensive evaluation of HeartCare Midwest's goals and objectives before and after the merger. In addition, structure and strategy, its organizational system, and HeartCare's effectiveness after the merger will be examined in detail. Additionally, I will make recommendations on how HeartCare Midwest could improve their organization.
Goal's and Objectives
Before the merger creating HeartCare Midwest, Cardiovascular Medicine, consisting of thirteen physicians, held close affiliations with Saint Francis Medical Center. In its beginnings, the physicians defining Cardiovascular Medicine were once part of a multi-specialty health care organization, owned by Saint Francis Medical Center, consisting of nephrology, internal medicine and cardiology. Maintaining a close relationship with Saint Francis Medical Center, the cardiologists left the medical center-owned group in 1983 to form the area's first independent cardiovascular specialty group. Cardiovascular Medicine was founded on the belief that advancements in cardiovascular studies would enrich the quality of life and increase life expectancy. To that end, the physicians dedicated their new practice to the collection of crucial cardiovascular data for use by world wide medical studies for the prevention of heart disease sponsored by Duke University.
In 1986, Anthony Brody, a British research cardiologist, joined Proctor Hospital to direct their new Chest Pain Center and Proctor's new cardiology departments. Soon after, Dr. Brody recruited five other research cardiologists from around the world to join him in his pursuit. Illinois Heart Institute was born one year later. Similar to Cardiovascular Medicine, Illinois Heart Institute's physicians had a mission to improve the quality of life and abolish heart disease. However, they chose a different path to accomplish the same goals. Instead of research being the main focus, Illinois Heart Institute's mission was realized through innovative public education programs, physician seminars showing revolutionary medical procedures using nuclear technology, and by taking an active role with charity organizations like the American Red Cross and the United Way.
Understandably, HeartCare Midwest is a complementary mixture of both practices' visions with some new goals. The physicians maintain a strong dedication toward research, education and medical advancements; however, they have their sites set on new goals driven primarily by future economic outlooks and market demands for better, cost-effective health care. A multi-specialty organization is again what the market demands. Although the new multi-specialty group will be associated with many medical organizations in a five-state radius, no hospital or medical organization will directly own it, making this the only the third multi-specialty group...