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An Analysis of Malcolm Gladwell's Essay Small Change

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An Analysis of Malcolm Gladwell's Essay Small Change
Brutus Critique-Draft Professor
English 1010
June 22, 2013

SMALL CHANGE By: Malcolm Gladwell

The author, Malcolm Gladwell, in his essay “Small Change”

analyzes the civil rights and social activism, comparing with social media and

how social media interferes with the social activism. He describes the differences

between social activism and social media by exploring tools like Facebook and Twitter and

how these tools interfere with the actions.

The author has different ideas about where and how a social activism

changed the human history, and some ideas are described very well with a good overall

structure and evidence. First, I will start talking about the structure by pointing out his essay’s

introduction, where he gives example of four students who become victims of the

social activism. As he describes, “At four-thirty in the afternoon on Monday, February 1,

1960,four college students sat down at the lunch counter at Woolworth’s in downtown

Greensboro, North Carolina…I’d like a cup of coffee, please… said to the waitress.”

I like the fact that he is very detailed in the beginning of his essay; very meticulous on

presenting the facts, in which he describes the action of a civil-rights movement. Overall

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