The music promotes a somber tension that supports Mcgrath’s address throughout the advertisement. Music influences emotions by stimulating different areas of the brain based on auditory, pitch, rhythm, and a number of other factors that triggers a unique response within the limbic system that alters a person’s emotional state (Juslin and Vastfjall). In Mcgrath’s advertisement a slow steady instrumental tune plays to create a tension that supports her statements throughout it. Promoting emotion is important as it is one of the quickest ways to change an opinion. The music, however, would not be effective alone in implementing the full result of emotion that needs to impact the viewer to gain support of the …show more content…
Patriotism is detected and celebrated in America more than other countries. The American National Election Study has reported that millennials are less likely to hold the symbols of America in the same high-standing as older generations, but focus more on the ideas of equality and opportunity (Vavreck). Mcgrath skillfully deploys patriotism to provoke Americans to support her statement that members of congress need to stand up to the president. Since “this is not what America stands for” is such a broad statement she successfully gains the support of Americans in a wide range of age. As a consequence of this, her statement is effective as it obtains the endorsement of many people through