Americas Cuban Conundrum

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  • Topic: Cuba, Fidel Castro, United States embargo against Cuba
  • Pages : 4 (1333 words )
  • Download(s) : 610
  • Published : December 2, 2012
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MARKETING 505
Assignment #2: Case 5-1 “America's Cuban Conundrum”

ABSTRACT
This paper analyzes the key issue that prompted the EU to take the Helms-Burton dispute to the WTO. It will decide who benefits and who suffers from an embargo of this type and it explains the rationale behind the conclusion. It also presents a resolution to the trade situation between the U.S. and Cuba. Finally given the trade relations it determines what type of economic barriers would have to be overcome by a U.S. firm to conduct business successfully in Cuba.

Assignment #2: Case 5-1 “America's Cuban Conundrum”

“In 1996, President Bill Clinton signed the Cuban Liberty and Democratic Solidarity Act, also known as the Helms-Burton Act. The President’s actions came after Cuban MiGs shot down two U.S. civilian airplanes, killing the four Cuban-American who were on board.” (Green & Keegan, 2011) The Helms-Burton freezes the embargo against trade with and investment with Cuba. It is a controversial act since it arouses a lot of negative attention on how the U.S. government is manipulating its power to impose its political views on other countries’ economies. The key issue -that prompted the EU to take the Helms-Burton dispute to the WTO -was mainly because they felt that it violated international rules dealing with trade. The EU had a dispute with the U.S. regarding testing agriculture, trade and investments and biotechnology issues which was brought to the attention of the WTO. It felt as if the United States was unlawfully exercising its jurisdiction extraterritorially, in that it was threatening to punish lawful activity such as trade, investment, and tourism carried out by the residents of independent countries. It is no exaggeration to say that U.S. policy toward Cuba is now rejected and sharply criticized by the rest of the world. Other nations point out, moreover, that while America insists on maintaining its embargo and other pressures against Cuba because of the...
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