American History X
Market Data
UK Search Engine Marketing Benchmark Report 2012
In association with NetBooster
UK Search Engine Marketing Benchmark Report 2012
In association with NetBooster
Published
May 2012
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2012
Econsultancy London 4th Floor, Farringdon Point 29-35 Farringdon Road London EC1M 3JF United Kingdom Telephone: +44 (0)20 7269 1450 http://econsultancy.com help@econsultancy.com
Econsultancy New York Ste. 307, 350 7th Avenue New York, NY 10001 United States Telephone: +1 212 971-0630
Contents
1. Executive Summary and Highlights ................................ 5 2. Foreword, by NetBooster ................................................. 9
2.1. 2.2. About NetBooster .................................................................... 10 About Econsultancy ................................................................. 11
3. Methodology .................................................................. 12 4. Findings ......................................................................... 13
4.1. Type of search activity and search services .............................. 13
4.1.1. Companies carrying out search and social media marketing ...................................................................................13 4.1.2. Agency focus ..............................................................................14 4.1.3. Search and social media marketing: in-house or agency ....... 15 4.1.4. Paid search services (supply and demand) ............................ 18 4.1.5. SEO services (supply and demand) .........................................21 4.1.6. Search marketing services requested .....................................
UK Search Engine Marketing Benchmark Report 2012
In association with NetBooster
UK Search Engine Marketing Benchmark Report 2012
In association with NetBooster
Published
May 2012
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2012
Econsultancy London 4th Floor, Farringdon Point 29-35 Farringdon Road London EC1M 3JF United Kingdom Telephone: +44 (0)20 7269 1450 http://econsultancy.com help@econsultancy.com
Econsultancy New York Ste. 307, 350 7th Avenue New York, NY 10001 United States Telephone: +1 212 971-0630
Contents
1. Executive Summary and Highlights ................................ 5 2. Foreword, by NetBooster ................................................. 9
2.1. 2.2. About NetBooster .................................................................... 10 About Econsultancy ................................................................. 11
3. Methodology .................................................................. 12 4. Findings ......................................................................... 13
4.1. Type of search activity and search services .............................. 13
4.1.1. Companies carrying out search and social media marketing ...................................................................................13 4.1.2. Agency focus ..............................................................................14 4.1.3. Search and social media marketing: in-house or agency ....... 15 4.1.4. Paid search services (supply and demand) ............................ 18 4.1.5. SEO services (supply and demand) .........................................21 4.1.6. Search marketing services requested .....................................