The “Road Trip Cooler” was an old personal cooler that had been well used by John Freyer years ago on road trips. His description of this item is definitely subjective. The item the author listed doesn’t give any actual information on his description, like the brand, name, or size of the cooler. He talks more about the road trips he took with the cooler than about the cooler itself. He talks about the memories the …show more content…
The seller of the Road Trip Cooler was selling the stories behind it, not just the item itself. People are not just purchasing the cooler; People are purchasing a prop to an adventure someone had taken. An example, the author described how the cooler helped him drive long distance without stopping and how it was filled with cold drinks which got him through the summers because he didn’t have air conditioning in his car. The EBay item, on the other hand, the objective of the listing or ad was to sell the item at hand. It gave the consumers an opportunity to inform and excite buyers by providing a clear picture of the item, and specific, accurate details to increase chances that buyers will find and bid on or buy the item. The objective of the ad was to sell the item at