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Ali's First Day at Syarikat Zumaju Sdn Bhd

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Ali's First Day at Syarikat Zumaju Sdn Bhd
External factors effecting the sale forecast

1. Seasonality of the business * The sale of product such as painting had been seasonal activity across the country. * Trend changing especially urban & metro. * For example business of TUDUNG: change trought the consumer trend. 2. State of the economy * The price of product is set depends on the economy condition. * For example is labour problem where the economy production of product decrease when the company drains the labour. 3. Direct and indirect competition * The sale forecast of production can be make based on the expansion of technology in promotion such as email, facebook and others. 4. Political event * 5. Style of fashion * Company should analyzed the mont-to-month trend or fashion over both long and short term * Management can construct a budget reflecting the variation and increase volume discount or that taken the idea from customers. * For example baju raya that changes of trend years by years. 6. Consumer earning * The company can forecast their product selling based on the income of customer. * The company also must set their strategy towards the price of product. * For example : the luxury product means company should focus towards the customer which has the higher income. 7. Population changes * Company forecast selling point which depends on the promotion is made. * For example : use wanita magazines as the point of promotion product towards women. 8. Weather * The selling of product effected by weather of the country. * For example : the business that involved in clothes will changes their production of product which their company will look toward the seasons. 9. Productivity changes * The expansion of technology will create the increasing of production.

Internal factors that affecting sales forecast 1. Labour problem * Supply and demand mechanics work the same in that

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