Alarmforce Industries Case Study Essay

Student Number: 4173454
Name of Case: AlarmForce Industries Inc Decision Maker: Joel Matlin Year of Case: 2009 Position: President, CEO KEY ISSUES 1.) Launching the AlarmFog system or not. Launching the AlarmFog could potentially expose the company to risks associated with easier competitor entry, if the product is not accepted by customers or fails to deliver as promised. Strategic importance: High, this could be a potential threat to the company. Time sensitivity: High, decisions regarding the launching of a product have to be made as soon as possible. 2.) Deciding whether to stick to the practice of providing products
Should the company segment the existing customers into target markets or keep catering to the demands of each class? Strategic importance: High, identifying a target would help to direct the company resources towards its target in terms of promotion, research and development and pricing. Time sensitivity: Medium. Reaching a target audience might not be a timely issue because all customers purchase the same product for different needs. 4.) Upon activation, the AlarmFog is seen to leave a thin film on the carpets and the furniture in the home. This raises questions of potential damage of consumers’ properties. Strategic importance: High. Consumers are worried about the potential damage to their property Time sensitivity: Medium. Research might take a while; consumers could keep using current products. THE MAJOR CONCERN The main issue here is whether to launch the product or not. This would require heavy costs in terms of gaining the first mover advantage over other competitors. Also, the company’s annual report is due in a few months and investors are already inquiring about new and upcoming