Ajzen's Theory Of Planned Behaviour

Using Ajzen’s (1985, 1988, 1991) Theory of planned Behaviour (TPB), French et al (2012) conducted a study to understand binge drinking and the importance of beliefs for developing interventions. This study aims to address the problem of binge drinking by looking at how individuals’ salient beliefs predict the TPB constructs and actual drinking behaviour. The authors describe the TPB as the most accurate measure when beliefs and alcohol consumption as considered, they also stated that the TPB has been applied in many studies to understand alcohol consumption intentions and behaviour in young people. (Reference Page 2 half way down). This research aimed to provide evidence that future intervention research should address the TPB elements to understand and change people’s behaviour (Conner & Sparks 2005…). Although the authors haven’t used the TPB much in previous research they are both experts in the field of health psychology and research. The Authors’ defined binge drinking as the consumption of an excessive amount of alcohol in a short space of time. Binge drinking has become the
The participants completed a questionnaire with open-ended questions prompting beliefs concerning binge drinking, and rating scales to assess the standard TPB concepts in relation to binge drinking. 181 agreed to complete the second questionnaire which recorded the number of alcohol they consumed. The results showed that participants that had a higher intention to binge drink were more likely to believe their friends approved of their behaviour, and lack of money will make it difficult. The Participants who reported drinking more had a higher chance of believing getting would be an advantage and is the aim of their alcohol consumption. They also were more likely to believe their sports teams would approve and drinking pattern, environment and celebrating would make it easier to binge