Preview

Air India

Satisfactory Essays
Open Document
Open Document
258 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Air India
Air India plans a turnaround strategy without wage and job cuts

After all the turbulence national air carrier Air India went through in the recent past, Arvind Jadhav, Chairman and Managing Director of the beleaguered airlines is now determined to have a positive balance sheet by 2014-15 and is ready with a turnaround strategy. Some of the key targets the national carrier has set for itself include achieving 25 million domestic and 15 million international passengers by 2015, 93% on-time punctuality, and 75% load factor. The turn around strategy involves the activation of a low cost air service especially in the domestic market as well as the consolidation of the existing domestic operations before any expansion both in the domestic as well as the international markets is done. Air India has already achieved one major feat in the entire blueprint of the strategy, that is, they have got all the unions on board. It may be noted that Air India had halted operations in the past under the pressuring demands of the union. While the strategy clearly outlines wage and manpower rationalization, what comes as a relief to Air India’s employees is that there will not be any wage cut nor any job will be axed. This comes as a surprise move from a carrier which has the highest ratio of manpower to aircrafts in the entire industry. It seems the virtue of the fact that Air India is a Government carrier and not a private player has come to the rescue of its

You May Also Find These Documents Helpful

  • Better Essays

    Bharti Airtell

    • 1756 Words
    • 8 Pages

    1. Do you think Bharti should enter the outsourcing agreements outlined by Gupta? What do you see as advantages and disadvantages of such agreements?…

    • 1756 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    At the same time, the airline industry exists in an intensely competitive market and it is extremely sensitive to costs, such as fuel, labour costs and airport taxes. Thus, recent changes in oil prices, new conditions of economic integration concerning governmental subsidies for airline companies and other changes have significant influence on the situation of the airline industry: merges and acquisitions take place simultaneously with the entry of new competitors such as discounters in the market. Therefore, the future for airlines holds many challenges, and the company’s success depends on how effective the company will…

    • 2190 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    As technology rapidly develops in the 21st century, so are goods and services in the competitive market. The airline industry in Asia is one of those undergoing ¡§a tidal wave of changes¡¨, causing a drastic alteration in the business landscape. Some of these changes were not heard of before,…

    • 2522 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Because of this, the airline industries have had to give emphasis on the need for radical transformation to make sure that they will be able to compete in the fierce competition and to regain their prosperity and survival. Many airline industries have tried to aggressively cut costs, to be able to lessen capacity growth and to enhance their load factors. During the period of the renewed economic growth, such activities have returned the airline industry…

    • 1282 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The entry of Air Deccan into the Indian civil aviation sector heralds a new era in air travel & points to several important changes that are likely to happen in the competitive landscape. Air Deccan’s basic strategy is to make air travel accessible to every Indian by pricing their services at 30-40 percent of regular airline services. Translating this overall strategy into operations calls for making unique choices in several operational elements. At a broader level, this resulted in unique methods adopted for procuring aircraft, maintenance, ticketing & in-flight services & flight & schedule management policies. This constitutes the operations management process.…

    • 656 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Indian Airlines (IA) – the name of India’s national carrier conjured up an image of a monopoly gone berserk with the absolute power it had over the market. Continual losses over the years, frequent human resource problems and gross mismanagement were just some of the few problems plagued the company. IA’s recurring human resource problems were attributed to its lack of proper manpower planning and underutilization of existing manpower.…

    • 913 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Air Asia 10

    • 2231 Words
    • 9 Pages

    Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills. Before 2011, it is a money losing airlines operated by the government which after that became a successful airline company after being taken over by Tony Fernandes. It can be said it is a remarkable transformation of the airline. Kuala Lumpur International Airport serves as the main hub for Low Cost Carrier Terminal in Malaysia. By the year 2005, Air Asia has operates in 6 countries worldwide which serves more than 5millions customer. Until today, the company is currently operating in 25 countries which provide domestic and international flight. In this assignment, we are going to discuss regarding the information system and technology implemented by Air Asia which make the company become so successful, the current and future business alignment strategy and business operation of Air Asia. (Wikipedia, Air Asia Available at http://en.wikipedia.org/wiki/AirAsia Accessed on 21th March 2011)…

    • 2231 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Indigo Airlines

    • 849 Words
    • 4 Pages

    The consistent use of superior technology has helped Indigo achieve its USP of on-time performance. By making use of technologies such as ACARS (Aircraft Communications Addressing And Reporting System), an automatic message is triggered from the aircraft to control centre and the departure time recorded immediately.…

    • 849 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    It was the year of 2009 that a huge empire started its fall into the hell deeps because of the crisis in the international market. From the first beginning era Air India has been experiencing the problem in the owner ship responsibility as it is a public limited company. But it had not been identified as the major problem due to the favorable market conditions. This causes the company crisis as the top level management fails to take the action plans for the crisis. The decision to merge the Indian airlines into the Air India became the night mare to the company as this added the burden. This decision making strategy of the board made the Air India board made the company down fall much easier to the rivals. From that instant until four consecutive years it has been experiencing the losses. The flashing strikes of worker unions acted as the additional step for the crisis. The crisis management company set up by the ministry of air transportation suggested for privatization the air India.…

    • 836 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Air Asia - 1

    • 548 Words
    • 3 Pages

    Air Asia implement differentiation and price strategies to attract market segment – creating LCC market in Malaysia as first mover…

    • 548 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Jet Airways

    • 1204 Words
    • 5 Pages

    The case is about the retrenchment drama that unfolded in one of India’s leading aviation companies, Jet Airways (India) Limited (Jet), in late 2008. After showing the door to more than 1000 employees in a bid to streamline its operations, Jet was faced with immense criticism and opposition by various organizations and political parties.…

    • 1204 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Indian Aviation Industry is one of the fastest growing markets in the world. But nowadays it is in the news due to different reason. And that is the failure of one of the leading aviation player - Kingfisher Airlines. The airline has been facing financial issues for many years. Till December 2011; Kingfisher Airlines had the second largest share…

    • 1926 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Mas and Airasia

    • 313 Words
    • 2 Pages

    Malaysia Airlines has set a business objective to become the No 1 airline in Asia by 2015 in terms of service quality and profitability.…

    • 313 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Study

    • 607 Words
    • 3 Pages

    Abstract: Kingfisher Airlines, which redefined air travel in India, hit financial turbulence in late 2011 due to mounting debt and a shortfall in expected revenue. Despite restructuring the debt with the help of creditors, the airline found it difficult to extricate itself out of its troubles. The case tracks the transformation in the Indian aviation sector as well as the ups and downs of Kingfisher Airlines. It provides information on the complex debt restructuring exercise at Kingfisher Airlines.…

    • 607 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The Indian economy has been growing at a rate of 8 per cent in the last decade. The Indian aviation industry has benefited much from this growth. Earlier, there were only two national, government-owned airlines that operated in India – Indian Airlines (domestic) and Air India (international). Then came the wave of…

    • 1357 Words
    • 6 Pages
    Powerful Essays