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Affect of Organizational Behabiour on Competitiveness

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Affect of Organizational Behabiour on Competitiveness
Overview & Approach
Before we discuss how Organizational Behaviour can influence the competitiveness and success of organizations, we need to understand what Organizational Behaviour is and its impact on organizations. We then investigate the role of predicting and managing Organizational Behaviour in order to change or influence Organizational Behaviour to increase employee satisfaction and motivation. Then we look at the link between employee job satisfaction and customer satisfaction. Also the link between employee job satisfaction, motivation and competitiveness, competitive advantage, even further sustained competitive advantage will be established. In parallel with the final point, we will also look at the link between employee satisfaction, morale and success of organizations. Finally we will look at the correlation between customer satisfaction, competitiveness, (sustained) competitive advantage and success of organizations.

What is Organizational Behaviour?
Organizational Behaviour is about the attitudes and behaviours of individuals or groups in an organization 1. The field of Organizational Behaviour studies these attitudes and behaviours in an effort to predict, explain and manage these attitudes and behaviours. Certain questions are typically asked when studying Organizational Behaviour – are people satisfied with their jobs or what can management do to increase motivation and performance, are two such questions. Organizational Behaviour can have a significant influence on the attitudes and behaviours of individuals 2.

What impact does Organizational Behaviour have on organizations?
The actions taken following an organizational behaviour analysis can have a profound impact on an organization 's effectiveness, profitability and ultimately its ability to provide positive returns to its shareholders/owners. In considering the best companies to work for in Canada, 60% of the 50 best companies to work for exceeded the S&P/TSX composite



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