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Aesthetic Labor Rocky Horrors

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Aesthetic Labor Rocky Horrors
International Journal of Culture, Tourism and Hospitality Research
Aesthetic labor, rocky horrors, and the 007 Dynamic
Bernie Quinn

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Downloaded by University of Surrey At 06:08 30 December 2014 (PT)

To cite this document:
Bernie Quinn, (2008),"Aesthetic labor, rocky horrors, and the 007 Dynamic", International Journal of
Culture, Tourism and Hospitality Research, Vol. 2 Iss 1 pp. 77 - 85
Permanent link to this document: http://dx.doi.org/10.1108/17506180810856158 Downloaded on: 30 December 2014, At: 06:08 (PT)
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20 Iss 7 pp. 720-729 http://dx.doi.org/10.1108/09596110810897574
Norma D 'Annunzio-Green, Gill Maxwell, Sandra Watson, Julia Christensen Hughes, Evelina Rog,
(2008),"Talent management: A strategy for improving employee recruitment, retention and engagement within hospitality organizations", International Journal of Contemporary Hospitality Management, Vol. 20 Iss
7 pp. 743-757 http://dx.doi.org/10.1108/09596110810899086
G. Maxwell, M. McDougall, S. Blair, (2000),"Managing diversity in the hotel sector: the emergence of a service quality opportunity", Managing Service Quality: An International Journal, Vol. 10 Iss 6 pp. 367-373 http://dx.doi.org/10.1108/09604520010351176 Access to this document was granted through an Emerald subscription provided by 357121
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What is of interest in this context however is that while researchers distance themselves from the politically incorrect langue de la rue, that they have paradoxically perhaps invented a new langue de la mode or trendy speak to describe good looking or trendy staff; Oaff (2003) who suggests “lookism” to describe these staff. Subsequently, this research examines the concept of AL and the presentation of self in conjunction with the performativity of the worker and this is considered in analogous reference to the workplace being similar to a theatrical stage and similarly the performativity of the workers’ body as it may be used by the worker or as directed by the organisation.
Hochschild’s (1983) theory that some institutions have become very adept at influencing deep acting in the workforce and directing the worker how to imagine and how to feel is explored to assess how the concept of EL may be linked to AL. Speiss and
Waring’s (2005) account of sexualised labor in South East Asian airlines is taken into account and is of interest as a contemporary contrast to early “sky girls” and

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