A history of Aer Lingus.
Aer Lingus ,meaning “air fleet”founded april 1936 with an initial capital of £100,000 started it's first service between Baldonnel Airfield in Dublin and Whitechurch in Bristol, United kingdom , using a six seater De Havilland 84 Dragon biplane , named Iolar (eagle).The airline was established as the national carrier under the Air Navigation and Transport Act.(1936). In 1937, the Irish government created Aer Rianta ,now called Dublin Airport Authority ,a company to assume financial responsibility for the new airline and the entire country's civil aviation infrastructure ,that same year Aer Lingus became wholly owned by the Irish government via Aer Rianta. In early 1940 with a new airport completed in the Dublin suburb of collinstown ,Aer lingus moved its operations and started new services to liverpool,Manchester and an internal service to shannon using a newly purchased DC-3 aircraft.
Through the post war era ,first transatlantic twice weekly services from Shannon to New York in 1958, the introduction of jet aircraft in the mid 1960's ,9/11 ,world economic downturn, and on to today's “Greenfield” E97 million cost reduction restructuring program in response to these and other challenges, initiated by current CEO Christoph Mueller, operating a “some frills” strategy, a hybrid between a traditional legacy airline and a low cost carrier, with a stronger emphasis on service, with a fleet of 46 Airbus aircraft serving 76 destinations including Europe and a two class service to North America,employing 3,500 staff with revenues of E1,215.6 million in 2010 and flying some 9.3 million passengers that same year ,Aer Lingus has expanded into the second largest after low-cost rival Ryanair ,airline in Ireland.,with a 42% market share on its key Dublin to London route over BMI, Ryanair and Air France.
Aer Lingus is currently 29.4% owned by its rival Ryanair ,25.4% by the government and a...
Please join StudyMode to read the full document