Advertising In TV

Switch to Violent and Mature Content Advertising is a tactic used to persuade future customers into buying a company’s products; although, there is much more behind a pretty television commercial or billboard poster. Flashy advertising has become the new norm that Americans have become, for a great majority, used to. Jib Fowles, an accredited author and professor, explains that there are 15 emotional appeals used to grab our attention in advertising; in addition to this, he goes on to write, “The average American is exposed to some 500 ads daily” (Fowles 1). Subconsciously, we are impacted by advertising for all sorts of mediums, from television all the way to direct mail. Video game companies market their products differently depending on
The games shown in the video are rated E-M, a larger audience range than Play Station. The video begins with a woman speaking as she attempts very dangerous stunts for survival with the words, “Those who take steps… and those who take the great leap forward.” The relates the emotional appeals of escape and aesthetic sensations. It then moves to a man’s voice who is clad in armor, as he speaks of how someone decides to stay the same or change. This appeal could be viewed as the need of affiliation. It then cuts to another man, most likely a battered soldier, who says, “They compete and are fearless”; directly referencing our need to dominate. The advertisement continues with the voice, “Those for whom the extraordinary will never be enough.” Xbox is directly asking the viewer if they are willing to settle for second place or surpass first. They address this with the quote, “Will you step or will you leap?” The purpose of this ad is to prove that Xbox is by far the greatest console for people to play for their entertainment and only for the people willing to “break the