November 27, 2011
Adidas Annual Report Project
The Main Sections of the Annual Report
The first important section of the annual report of Adidas Company is the report to shareholders. In this report, the President begins with the summary result of the company operational, sporting highlights for the period reported, and how this compares with the prior year, or years. The report portion is divided into quarterly results. Then there is the Interview with the CEO where he proceeds with an explanation of why the result is as it is the reasons for the improvements over the prior years and the economic environment. From then on, the President reports what is the future for the firm. In this portion of the annual report, the results by geographic business locations in are discussed much more in detail. The CEO focused on the major goal to outperform the market. This is a major portion in the report as it includes some of the information that is required by the Securities & Exchange Commission on disclosure. This section is the presentation of the Executive Board and their report. Also in this portion of the report is the report on the compensation of the top management, which also includes the compensation of the external auditors. These two types of information are mandatory for reporting after the fraud management cases in the financial reports. This is a major requirement of the Sarbanes Oxley Act. The large part of the report is the Adidas report on all their brand performance globally. The other major portion of the report is the audited financial statements as certified by the company independent external certified public accountant. This includes the statement of financial condition, statement on results of operations, statement of cash flow, and the statement of changes in shareholders’ equity. Along with this portion of the report...