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SWOT analysis of Microsoft

This is a Microsoft Corporation SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background

Name| Microsoft Corporation|
Industries served| Computer software, Electronics|
Geographic areas served| Worldwide|
Headquarters| U.S.|
Current CEO| Steve Ballmer|
Revenue| $ 73.72 billion (2012)|
Profit| $ 16.97 billion (2012)|
Employees| 94,000 (2012)|
Main Competitors| Apple Inc., Google Inc., Samsung Electronics Co., Ltd., International Business Machines Corporation and many others.| Microsoft Corporation is one of the best-known software companies in the world. The company is famous for its Windows and Office software. In addition to software products the company manufactures and develops consumer electronics such as tablets and game system. You can find more information about the company in its official website or Wikipedia’s article. SWOT

Microsoft SWOT analysis 2013|
Strengths| Weaknesses|
1. Brand loyalty 2. Brand reputation 3. Easy to use software 4. Strong distribution channels 5. Robust financial performance 6. Acquisition of Skype| 1. Poor acquisitions and investments 2. Dependence on hardware manufacturers 3. Criticism over security flaws 4. Mature PC markets 5. Slow to innovate| Opportunities| Threats|

1. Cloud based services 2. Mobile advertising 3. Mobile device industry 4. Growth through acquisitions| 1. Intense competition in software products 2. Changing consumer needs and habits 3. Open source projects 4. Potential lawsuits| Strengths

1. Brand loyalty. Over the years, Microsoft has been the leading OS and software provider, which resulted in more than 90% market share for PC OS. Most of us grew up using its easy to use OS, are familiar with it and will keep using it. Few other brands are capable to compete with Microsoft for this reason. Even open source OS,...
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