RIGHT
– TERM PAPER –
“HOW THE NEW CONSUMPTION OF
ENTERTAINMENT GOOD CALLS INTO QUESTION
THE MUSIC AND MOVIE PROPERTY AND
BUSINESS MODEL.”
1
INTRODUCTION
Internet, through dematerialization and global access, paved the way for the new ATAWAD consumption ( Any Time, Any Where, Any Device) and it has given a free way for consumer to override the copyrights system that was hitherto based on materialized good.
The A&M records vs Napster case in 2001 and more recently the Megaupload case in 2012 were only the most public front in wide ranging battle between the entertainment industries and the millions of individuals who were using the
Internet to download, without authorization, copyrighted works, …show more content…
According to a study from the National Assembly at Columbia University, people who frequently download music without paying for it end up buying
30% more music than everybody else. It is not surprising that heavy-duty downloaders are huge music fans, thus even if they download numerous files, they pour money in the musical industry by buying the album they want to support. The same point of view can be found in movies piracy as well. For instance,
David Kaplan, Chief of Anti-Piracy Operations at Warner Bros., has come out in defence of piracy. He’s not outright endorsing piracy, but he admits that piracy is a “proxy of consumer demand.” He uses this information “to adjust or develop business models to take advantage of that demand by offering fans what they are looking for when they are looking for it.”
This outcome is part of the shift in consumption behaviour of entertainment goods. Since the launch of ITunes Music and movies store in 2003, the availability to purchase legal digital songs changed individuals’