4 P's of Mrf
MRF
MADRAS RUBBER FACTORY
MRF Limited is an India-based company engaged in manufacturing, distribution and sale of tyres for various kinds of vehicles. The company is primarily engaged in the manufacture of rubber products, such as tyres, tubes, flaps, tread rubber and conveyor belt. It exports to more than 65 countries. MRF is the sister concern of the leading Malayalam daily Malayalam Manorama. .
MRF Limited
Type
Public (BSE: 500290)
Founded
1946
Founder(s)
K.M.Mammen Mappillai
Headquarters
Chennai, India
Key people
K.M. M. Mammen (Chairman & MD)
Products
Tyres, Toys, Sports Goods, Conveyor, Paints & Coats
Revenue
13,054 crore (US$2.2 billion) (2012)
Net income
572 crore (US$97 million) (2012)
Employees
15,494 (2011)
Website
www.mrftyres.com
COMPANY PROFILE
Type of bu
MARKETING MIX
Analysis of the 4p’s
PRODUCT
The basic definition of product is anything that can be offered to the market to satisfy a want or a need.
MRF differentiate itself from the competition, on its two pillars of high quality and endurance
PLACE
7 plants located in various places in south India
2,500 outlets in India and exports to over countries in India .
It distribution channels include:
Factories
Division and regional distribution centres
Carrying and Forwarding Agents
Dealers
PRICE
MRF has been dealer in the passenger car type segment
By virtue their market share, they have a traditionally been price makers
The rest of tyre industry has followed by the pricing cues set by these leaders
PRAMOTION
Excellent brand recognition in all categories of vehicles in the tyre market.
Sports celebrities and event endorsement –a major vehicle for promoting their brand
SEGMENTATION, TARGETING AND POSITIONING IN TYRE INDUSTRY
Basis
MADRAS RUBBER FACTORY
MRF Limited is an India-based company engaged in manufacturing, distribution and sale of tyres for various kinds of vehicles. The company is primarily engaged in the manufacture of rubber products, such as tyres, tubes, flaps, tread rubber and conveyor belt. It exports to more than 65 countries. MRF is the sister concern of the leading Malayalam daily Malayalam Manorama. .
MRF Limited
Type
Public (BSE: 500290)
Founded
1946
Founder(s)
K.M.Mammen Mappillai
Headquarters
Chennai, India
Key people
K.M. M. Mammen (Chairman & MD)
Products
Tyres, Toys, Sports Goods, Conveyor, Paints & Coats
Revenue
13,054 crore (US$2.2 billion) (2012)
Net income
572 crore (US$97 million) (2012)
Employees
15,494 (2011)
Website
www.mrftyres.com
COMPANY PROFILE
Type of bu
MARKETING MIX
Analysis of the 4p’s
PRODUCT
The basic definition of product is anything that can be offered to the market to satisfy a want or a need.
MRF differentiate itself from the competition, on its two pillars of high quality and endurance
PLACE
7 plants located in various places in south India
2,500 outlets in India and exports to over countries in India .
It distribution channels include:
Factories
Division and regional distribution centres
Carrying and Forwarding Agents
Dealers
PRICE
MRF has been dealer in the passenger car type segment
By virtue their market share, they have a traditionally been price makers
The rest of tyre industry has followed by the pricing cues set by these leaders
PRAMOTION
Excellent brand recognition in all categories of vehicles in the tyre market.
Sports celebrities and event endorsement –a major vehicle for promoting their brand
SEGMENTATION, TARGETING AND POSITIONING IN TYRE INDUSTRY
Basis