3m Assignment

Only available on StudyMode
  • Download(s) : 294
  • Published : November 28, 2010
Open Document
Text Preview
University of Western Sydney
International Business- 500004
Individual Research Paper
3M

Prepared for:
TC
Sydney Graduate School of Management
By:
Surbhi Suri: 16453584
Submitted On: 09/11/2010

EXECUTIVE SUMMARY
3M is a multinational company with branches operating all over the globe. 3M is looking to grow in the new markets for its long term strategy, and decided to service China, India, and Singapore. 3M expansion in the international markets and business strategy is build around its core competency of innovation. 3M has adopted product differentiation strategy, and provide value proposition of cost effectiveness to the customers. 3M long term strategy is to realise economies of scale and location economies by moving some of its manufacturing in Singapore. 3M is a decentralised company at the international level, whereas the decisions related to R&D, and finances are made at centralised level. Company has horizontal structure globally, and even at national levels. Majority of the findings in this paper is based on the research completed on internet. Part of the findings is from talking to the 3M management team at Australia.

Table of Contents

INTRODUCTION3
3M......................................................................................................................................................................4-5
3M INTERNATIONAL BUSINESS STRATEGY.............................................................................6-9
3M STRUCTURE..................................................................................................................9-10
3M INTERNATIONAL ENTRY STRATEGY..............................................................................10-13
CONCLUSION..........................................................................................................................14
REFERENCES............................................................................................................................15
Appendix 1 3M CORPORATE STRUCTURE.............................................................................16 Appendix - 3M LOCATION STRUCTURE.........................................................................17

INTRODUCTION
World economy is changing rapidly, as we are moving away from national economy to crossing the borders into other countries. Increasing competition, technology advances, companies’ strategies to have sustained growth and profitability led many companies to expand into foreign markets. (Dowling, Liesch, gray and hill, Asia Pacific edition, p 4) For any organisation to succeed globally, the need is to learn and move comfortably from one culture to other. The companies, who succeed in achieving this, are the winners in global economy. (Kreitner/Kinicki, Organisation Behaviour Eight Edition, p 95) Companies expanding in the foreign countries, and provide value to organisations operations are defined as multinational enterprise (MNE). 3M is multinational originated in 1902. It is a technology company with the products ranged from consumer, offices, electro, communications, health care, transportation etc. (3M website). This research paper explores 3M’s international business strategies and corporate structure. The first section talks about the organisation, second section talks about the company’s strategy, third section talks about the companies’ structure, and the last section talks about companies’ international strategy, and then the final conclusion.

3M
3M is fundamentally a science based company, manufacture innovative products which serves customers to six different business segments such as consumer and office business, display and graphic business, electro and communication business, health care business, industrial and transportation business, and safety, security and protection services business. (3M website) 3M is a US based company, which has expanded itself in the international segments...
tracking img