2.7 Communityin Tiffany's Case: Tiffany & Co

2.7 CommunityIn Tiffany's case, the community would be the people surrounding the mine where Tiffany's suppliers extract their raw materials. They care about job creation, training and expansion. In addition, they care about the environmental impact the mine operations will have in the community, for example, pollution from the machines. 3 Customers and clients and their preferencesAs the top jewelry company in the industry, Tiffany & Co.'s strategy is create a premium image and establish a newly renovated industry to target relatively youngercustomers. Also, they have a number of competitive advantages, which include high customer satisfaction, in-trend jewelry designs that are more favored by young generations, and broad distribution capacities.
Tiffany & Co. captured a significant amount of customers because of the following reasons. Firstly, the continuous launching of new products on special days, such asValentine's Day, Christmas, and New Year. Secondly, the creation of the best customer experience. For instance, Tiffany & Co. introduced their newly designed café called “The Blue Box Café” at one of their stores in the U.S. (Sandler, 2017).The new café provides customers with a unique experience and enhance their interests in the company. Within their stores, Tiffany & Co. devotes their employees to increase customer engagements and customer conversion (Danziger, 2017). Regarding their clients, they work with retail stores worldwide. Their clients include Kroger Co., Safeway Inc., and Winn-Dixie Stores, Inc., American supermarket chains and Walgreens Co. (Tiffany & Co, 2017). They tend to have sustainable relationships with their clients and customers because they build up brand awareness, introduce new products frequently, and use customer relationships management strategies.4 Resources required for operations Tiffany and Co. has achieved the place as leader of the luxury
Tiffany and Co. tries to protect the land as much as they can, the two landscapes they are trying to preserve are Yellowstone National Park and Bristol Bay; due to the effects that mining has on them, they are fighting to keep these two protected.In addition, they work to improve human rights of people in Angola and Zimbabwe. They believe that having a positive impact in where they operate is important to maintain good customer relations. If the people around their operations are unhappy, they may not want them to keep their operations. Therefore, the business will not have materials or a place to work, which will mean they soon will run out of products, unless they can find a replacement. Tiffany & Co. pride themselves on the fact that they use materials directly from mines. These materials include the rough-cut diamonds as well as metals, such as platinum and 18- karat gold. These materials come from mines and from recycled sources. The high standards and values are set to create and maintain positive impacts throughout their operations, from the mining to the moment the customers buy their desired product packaged in the signature blue box and