10152014INDUSTRY 8DECISION ENTRIES D CompanyYEAR 16CORPORATE
10/15/2014
INDUSTRY 8
DECISION ENTRIES — D Company
YEAR 16
CORPORATE SOCIAL RESPONSIBILITY AND CITIZENSHIP
Use of "Green" Footwear-Making Materials
Use of Recycled Boxing / Packaging
Energy Efficiency Initiative
No
No
0
($000s per distribution center and per million pairs of plant capacity)
BRANDED SALES FORECAST (internet and wholesale)
Total Dollars
% of Pre-Tax Profit
0
0.0%
All
No
Ethics Training / Enforcement
Workforce Diversity Program
North America
Market
Europe-Africa
Market
Asia-Pacific
Market
Latin America
Market
Co. D's Estimated Co. D's Estimated Co. D's Estimated Co. D's Estimated
Proposed Ind. Avg. Proposed Ind. Avg. Proposed Ind. Avg. Proposed Ind. Avg.
Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing
Effort
Effort
Effort
Effort
Effort
Effort
Effort
Effort
Retail Price ($/pair)
Wholesale Price ($ per pair)
55.99
52.07
54.89
52.27
47.49
44.63
60.99
53.26
Models Offered
S/Q Rating (0 to 10 stars)
5
5
5
5
5
5
5
5
Free Shipping
Models Available
500
497
500
470
500
468
500
482
Advertising Budget ($000s)
22,000
16,212
23,000
16,938
18,000
12,770
2,000
9,728
In Year 16 the Internet
Market will account for
Rebate Offer ($0-$10 per pair)
3
3
4
3
3
3
4
3
11% of total branded
Retail Outlets (# utilized)
2,568
3,362
3,033
3,314
1,948
1,952
899
1,612 footwear demand.
Retailer Support ($ per outlet) 1,100
1,470
1,200
1,479
1,300
1,356
700
1,285
Delivery Time (1 to 4 weeks)
3
2
3
2
3
2
3
2
Celebrity Appeal (total)
50
70
90
70
50
70
85
70
Number of Companies
12
12
12
12
Competing in Region
Inventory Clearance (% of beginning inventory cleared at discount prices)
0%
0%
0%
0%
Factors Affecting
Internet Sales
Co. D's Estimated
Proposed Ind. Avg.
Marketing Marketing
Effort
Effort
67.49
65.74
500
466
No
No
Charitable Contributions ----
Factors Affecting
Wholesale Sales
PLANT CAPACITY / UPGRADES
Sale of Existing Capacity (000s of pairs not including overtime)
Purchase of Existing Capacity (000s of pairs not including
INDUSTRY 8
DECISION ENTRIES — D Company
YEAR 16
CORPORATE SOCIAL RESPONSIBILITY AND CITIZENSHIP
Use of "Green" Footwear-Making Materials
Use of Recycled Boxing / Packaging
Energy Efficiency Initiative
No
No
0
($000s per distribution center and per million pairs of plant capacity)
BRANDED SALES FORECAST (internet and wholesale)
Total Dollars
% of Pre-Tax Profit
0
0.0%
All
No
Ethics Training / Enforcement
Workforce Diversity Program
North America
Market
Europe-Africa
Market
Asia-Pacific
Market
Latin America
Market
Co. D's Estimated Co. D's Estimated Co. D's Estimated Co. D's Estimated
Proposed Ind. Avg. Proposed Ind. Avg. Proposed Ind. Avg. Proposed Ind. Avg.
Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing
Effort
Effort
Effort
Effort
Effort
Effort
Effort
Effort
Retail Price ($/pair)
Wholesale Price ($ per pair)
55.99
52.07
54.89
52.27
47.49
44.63
60.99
53.26
Models Offered
S/Q Rating (0 to 10 stars)
5
5
5
5
5
5
5
5
Free Shipping
Models Available
500
497
500
470
500
468
500
482
Advertising Budget ($000s)
22,000
16,212
23,000
16,938
18,000
12,770
2,000
9,728
In Year 16 the Internet
Market will account for
Rebate Offer ($0-$10 per pair)
3
3
4
3
3
3
4
3
11% of total branded
Retail Outlets (# utilized)
2,568
3,362
3,033
3,314
1,948
1,952
899
1,612 footwear demand.
Retailer Support ($ per outlet) 1,100
1,470
1,200
1,479
1,300
1,356
700
1,285
Delivery Time (1 to 4 weeks)
3
2
3
2
3
2
3
2
Celebrity Appeal (total)
50
70
90
70
50
70
85
70
Number of Companies
12
12
12
12
Competing in Region
Inventory Clearance (% of beginning inventory cleared at discount prices)
0%
0%
0%
0%
Factors Affecting
Internet Sales
Co. D's Estimated
Proposed Ind. Avg.
Marketing Marketing
Effort
Effort
67.49
65.74
500
466
No
No
Charitable Contributions ----
Factors Affecting
Wholesale Sales
PLANT CAPACITY / UPGRADES
Sale of Existing Capacity (000s of pairs not including overtime)
Purchase of Existing Capacity (000s of pairs not including