C'est la vie
BRAND POSITIONING
C’est La Vie Francaise is to be a fine place offering premium French alimentary products with French wine, cheese, pastry and spices for cooking as its main products, and at the same time a place delivering a joyful, relaxed and respectable living philosophy to relight people’s passion for a better life.
Positioning Statement:
C’est La Vie Francaise was created to be a place of joy and quality where people could savour the authentic premium French products and at the same time regain their passion for a quality, relaxed and respectable life.
Competition:
France has been very well-known for its fine products besides being an epitome of grace and elegance. Selective raw materials, superior quality, advanced manufacturing process and strict supervision all add points to its products’ good reputation. Currently, there are plenty of wine shops in China with the increasing popularity of wine products. However, most of them sell Chinese wines and imported wines together. The quality and price also vary from place to place. In terms of cheese, we can only find it in big supermarkets and there are not many choices at all. Meanwhile, we can find more and more cheese lovers in China. The small selection of products could not meet their demand. There never exists a shop selling cheese and wine together in my city. French-style pastry also enjoys great popularity among Chinese people. But very few bakeries sell authentic French pastries. Or more specifically, it doesn’t exist a shop specially selling French alimentary products. Thus, there is a good market prospect for C’est La Vie Francaise, a place selling premium authentic French products.
GRAPHIC DESIGN
Name and Logo:
The name C’et La Vie Francaise together with its Chinese name “生活 法兰西” being indirectly translated aims to deliver the message that this is a place specially offering French products. The rectangular logo is composed of purple background and white letters and characters.
C’est La Vie Francaise is to be a fine place offering premium French alimentary products with French wine, cheese, pastry and spices for cooking as its main products, and at the same time a place delivering a joyful, relaxed and respectable living philosophy to relight people’s passion for a better life.
Positioning Statement:
C’est La Vie Francaise was created to be a place of joy and quality where people could savour the authentic premium French products and at the same time regain their passion for a quality, relaxed and respectable life.
Competition:
France has been very well-known for its fine products besides being an epitome of grace and elegance. Selective raw materials, superior quality, advanced manufacturing process and strict supervision all add points to its products’ good reputation. Currently, there are plenty of wine shops in China with the increasing popularity of wine products. However, most of them sell Chinese wines and imported wines together. The quality and price also vary from place to place. In terms of cheese, we can only find it in big supermarkets and there are not many choices at all. Meanwhile, we can find more and more cheese lovers in China. The small selection of products could not meet their demand. There never exists a shop selling cheese and wine together in my city. French-style pastry also enjoys great popularity among Chinese people. But very few bakeries sell authentic French pastries. Or more specifically, it doesn’t exist a shop specially selling French alimentary products. Thus, there is a good market prospect for C’est La Vie Francaise, a place selling premium authentic French products.
GRAPHIC DESIGN
Name and Logo:
The name C’et La Vie Francaise together with its Chinese name “生活 法兰西” being indirectly translated aims to deliver the message that this is a place specially offering French products. The rectangular logo is composed of purple background and white letters and characters.