The Online Mall Taobao Reports 19.1 Billion Yuan — in Sales in One Day

Topics: Shopping, Retailing, Online shopping Pages: 2 (615 words) Published: November 16, 2012
There was excitement but a little heartache too for millions of bargain hunters yesterday as China's Singles Day evolved into what is probably the world's biggest online shopping event。 China's Singles Day has evolved into what is probably the world's biggest online shopping event。 The 50,000-plus merchants on Alibaba's consumer-oriented took in 13.2 billion yuan (US$2.1 billion), the company said, after discounts of at least 50 percent were promised on a massive range of goods。 Sales on Alibaba's Taobao marketplace took the 24-hour total to 19.1 billion yuan。 The Tmall total was more than three times the amount raised on the same day last year and more than double the amount Shanghai retailers took during last month's week-long National Day holiday。 It also surpassed the US$1.26 billion online retailers in the US earned on last year's Cyber Monday, a marketing term dreamed up in 2005 to encourage online shopping for Christmas。 Singles Day was started by college students in the 1990s as an alternative to Valentine's Day for people without partners, and the timing was based on the date November 11, or "11.11," representing four singles。 Unattached young Chinese would treat each other to dinner or give gifts to woo that special someone and end their single status。 This year was the third year of a Singles Day "shopping festival" initiated by Tmall and followed by other online retailers, including and Amazon。 "This is very, very big for us," Steve Wang, vice president of and head of website operations, told the Associated Press. The company said on its website that yesterday might be the "biggest e-shopping orgy ever." However, many people failed to secure a bargain yesterday because of technical glitches and exaggerated price cuts。 "I waited for the moment to come but what I found were nothing but constant error alerts," said Cathy Lu, a Shanghai office worker who had been carefully putting a dozen or so items on her wish list over...
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