Popular Culture: “popular culture refers to the beliefs and practices, and the objects through which they are organized, that are widely shared among a population. This includes folk beliefs, practices and objects generated in the political and commercial centers. It includes elite cultural forms that have been popularized as well as popular forms that have been elevated to the museum tradition.” (M&S, 3-4)…
Popular culture has no fixed forms because pop culture is made up from many different types of cultures which is always changing.…
Popular culture can be defined as cultural activities or commercial products imitating, suited to, or aimed at the tastes of the general masses of people.…
Popular culture is defined as the ideas, interests, attitudes, etc. that are prominent among the majority of people, not just a specific group. With new developments in media and communications, such as the telephone and mass media, it was much easier for people to spread ideas across larger areas. As more people in an area began to have access to the same ideas, a popular culture began to emerge. Modernization, which was especially prominent in cities, also contributed to popular culture by allowing for the mass production of and wide-spread access to the same forms of products and entertainment.…
Some contemporary critics, however, propose that popular culture cannot defined as something commercial or even “popular”, and claim that in its subjective nature, it has evolved…
Reflections of culture in Nigerian video films • Emmanuel Alozie, Governors State University • For more than 25 years, Nigeria has emerged as one of the world’s leading video film producers. Since its inception, the cultural messages and values contained in these films have been a subject of interest. Several studies have been conducted to examine the contents. This study relies on a collection of these studies to extract the most common themes that have emerged. It uses the information and communication technologies as its conceptual framework.…
Popular culture is a set of patterns, beliefs, symbolic structures, and activities that are well liked by a group of people, as a whole. These beliefs could almost be said as being shared by everyone. This popular culture is mostly defined and determined by the mass media. This is because the mass media is most often the medium used to relay ideas, messages, and most importantly, the news of the times. As the mass media expresses its opinions, the people comprehend and adopt their own opinions based on information processed. As we start to understand popular culture, it is important that we realize the significance the mass media plays on forming what is known as the popular culture.…
The website provides resources for the critical analysis of popular culture in the US, including the impact of that culture beyond national borders. Resources include sites on various forms of popular culture, including music, film, television, advertising, sports, fashion, toys, magazines and comic books, and the medium in which this message moves, cyberculture.…
A popular culture is a phenomenon that has widespread appeal. In society and culture, it should be something with global appeal. Some examples are: Barbie; the Beatles; surfing; and reality TV.…
Pop art has become one of the most recognizable styles of modern art. Unlike most art before the 50s, pop art was a new approach to representational visual communication. This became a major directional shift of modernism, where the works are inspired by the “pop” of the present; from the mid-1950s onward, artists who drew on a popular imagery were part of an international phenomenon. Drawing from mass media and popular culture, the subject matter became far from traditional “high art” themes. Following in the footsteps of Abstract Expressionists, artists were inspired by commonplace objects and the people of everyday life, hoping to elevate this new art form into a fine art. How and why pop art reacted to abstract expressionism…
The definition of the term, popular culture, is not definitive. Each individual’s feelings toward the term may differ depending on their own standard of beliefs, values, and social behavior. In general, culture has to be accepted by the majority of the particular community, depending on the ideas and phenomena it entails. In Stuart Hall’s “Notes on Deconstructing ‘The Popular’”, he defines popular culture in a unique, thoughtful way. Hall agrees that popular culture involves society accepting new visions, attitudes, images, and perspectives that have gone mainstream in a means of making profit.…
Few studies have examined the cultural reflections and the role of advertising in the national development of Nigerian or other African countries. This study, which explored the meaning of development, the debate on the role of culture and mass media on social modernization, African political economy as well as Nigerian history, politics, economic and communication development efforts, serves as an attempt to bridge that gulf. The study focused on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements. In order to accomplish the task, the study used content and ideological analyses to analyze 500-plus advertisements published or aired in the last quarter of 1998 and the first quarter of 1999.…
Gone are the days of advertisements with product-specific features only. The viewers are now welcoming creative television commercials sporting social messages, the company’s goodwill gestures and even depicting real life stories. And this one, very imaginatively visualises a one minute forty second true story. The latest rendition of Banglalink’s Din Badaler Cheshta, produced by Banglalink and Cogito Marketing Solutions and directed by Amitabh Reza essentially narrates the story of Abul Kalam Azad, chairman and managing director of Azad Products Pvt Ltd, who dreamt his dreams, struggled hard, and achieved them. Although, like other advertisements, it aims at cashing in on melodrama, there is no denying that owing to the nature of the story and the actual events having taken place, it carries a spirit of great achievement. The commercial summarily depicts Azad’s struggle from a poor village youth to what he is today. All the sets have been minutely constructed – the bus, brandings, newspaper, horse rides and even the beautiful belles in their 70’s fashion – bringing the feel of that time to life. At one stage, when the narrator voices – herey jabo boley toh shopno dekhini – one feels a strong hair-raising adrenalin rush. The advertisement opens with monochrome visual - Azad’s childhood endeavour of trading coconuts from one village to another. ‘It was actually a real life incident’, says Azad, sitting for an interview with New Age. ‘While transporting those fruits in a small boat, a bigger boat hit us and our boat capsized leaving all the fruits floating. And while passengers from passer-by boats actually tried to take them, I and my cousin Hassan were trying our…
Does it have political aims or effects, offering subordinate social groups a mode of resistance against dominant groups? • In a postmodern world, is a distinction between high and popular culture still viable? What is popular culture? • Popular culture is constantly changing, and differs widely in place and time – hence…
This study is on The Impact of television Programs on the Cultural Values of Nigerian Youths using katsina state as a case study. The term culture has been defined differently by different people. The different definitions attached to culture are based on the differences in the orientation of the people.…