How should Chairman Lee and the senior management team at Samsung react to the threat of Chinese competition?
Samsung labor force are pioneered and they expertise in making semiconductor products and they are efficient and capable to make more innovative and creative products to become a leader in the semiconductor business. Samsung have a competitive advantage, they produce high quality products at low cost memory products and differentiates of its products. It’s too difficult to making nanotechnology based memory chips but Samsung have experience, knowledge, strong leadership, skilled and highly trained labor force they can do easily and focuses on to reliable, pioneering and cutting-edge memory products with high accuracy and energy efficient products. Samsung expands more at its R&D system to control on cyclical innovations. Samsung used sigma six as a tool to make advanced, efficient and quality products. China has not too much organization experience and knowledge about design and its production process. But they have cheap labors, cheap