Portfolio Exam

Topics: Mouse, Personal computer, Logitech Pages: 4 (1189 words) Published: October 14, 2014
EDPPJMX
PBA4802

OCTOBER/NOVEMBER 2014

STRATEGIC PROJECT MANAGEMENT
GLOBAL BUSINESS ENVIRONMENT
50 Marks
EXAMINERS:
EXAMINERS:
FIRST:
SECOND:

PROF
PROF AJ SMIT PMD RWELAMILA
PROF A MR RD HINDLE
NICOLAIDES

This is an individual portfolio examination.

INSTRUCTIONS TO CANDIDATES:
Please note that the SBL maintains a zero-tolerance stance against plagiarism. Plagiarism carries a severe penalty and disciplinary action. Please refer to the following policy: http://www.unisa.ac.za/contents/colleges/col_grad_studies/docs/Policy_copyright_infringement_pla giarism_16November2005.pdf

This is an individual assignment and students may not compile or submit the assignment as a group.

Please submit your assignment on or before 17 OCTOBER 2014.

[TURN OVER]

2
PBA4802
OCTOBER/NOVEMBER 2014 PORTFOLIO EXAMINATION

Read the case “Logitech” and answer the questions at the end of the article. Instructions:
1. Note that you should explain and motivate all your answers. 2. Each question must start on a new page with the question as the page heading.

Logitech
Best known as one of the world’s largest producers of computer mice, Logitech is in many ways the epitome of the modern global corporation. Founded in 1981 in Apples, Switzerland, by two Italians and a Swiss, the company now generates annual sales of over $1.5 billion, most from products such as mice, keyboards, and low-cost video cams that cost under $100. Logitech made its name as a technological innovator in the highly competitive business of personal computer peripherals. It was the first company to introduce a mouse that used infrared tracking, rather than a tracking ball, and the first to introduce wireless mice and keyboards. Logitech is differentiated from competitors by its continuing innovation, high brand recognition, and strong retail presence. Less obvious to consumers, but equally important, has been the way the company has configured its global value chain to lower...
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