Navitas Kaplan Case

The competition relationship between the Navitas and Kaplan is based on high educational service. They both play an important role at own educational fields and geographical fields. According to Brandenburger and Nalebuffs Value Net model Assume that Navitas is the company and Kaplan is one of competitors of Navitas. Most of customers are international students because of the target market of the Navitas. And the suppliers can be universities that have a positive relation with the Navitas such as Griffith University. Moreover, complementor can be student accommodation, good transport connections and appropriate shopping facilities such as a post office in the school. Additionally, the value of Navitas wants to add which is customer loyalty, and it is implemented very well. There is an increasingly number of international students especially Chinese students and Indian students are attracted to entry Navitas for Language improvement and preparation of university. Rules specify ways of attracting customers with strategies such as tuition fee of price-matching. Tactics are the practices sometimes used to take away a competitors possible market share, for example, Navitas provides university pathways programs. Scope is the final part, used to take a broader prospective and create links between competitors games and interests and see how co-opetition can benefit the players. Also, using the 5Qs (pp. 32-33) assess 2. What is Navitas business strategy How well is it performing Navitas business strategy 5Qs What amount of growth and level of profitability does the organisation plan to achieve It wants to grow and be quite profitable. What products and services does it plan to produce Its services are programs leading to higher education in English-speaking countries. What customer and geographic markets does it plan to service Its customers are students, especially international students. What generic strategy does it plan to follow to position itself uniquely against